Koninklijke Ahold Delhaize NV (ADa)
CBOE (Amsterdam) • Consumer Defensive
January 21, 2026 at 16:30 UTC
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CEO
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Year Founded
Employees
Koninklijke Ahold Delhaize NV is a food retail company that operates supermarket brands and e-commerce grocery services under a common operating approach. Merchandising, supply, and store operations are tied to one calendar, which keeps resets and promotions from undermining service. Local banners adapt assortment and communication to neighborhood habits while core standards for safety, labeling, and pricing integrity remain uniform. Distribution centers and online fulfillment follow documented rules that preserve freshness and traceability, and customer policies are written in terms that are easy to act on. Activity is concentrated in Europe and North America with shared governance across banners. In the consumer staples sector and its logistics ecosystem, the company presents a process-driven profile that investors can read through availability, service levels, and cost control.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Koninklijke Ahold Delhaize NV's Technical Indicators Summary
ADa is currently exhibiting a bearish trend, supported by a moderately strong ADX reading around 25.5 that signals downward momentum is gaining traction. The price sits below all key moving averages, including the 200-day, which reinforces the negative bias. Momentum indicators present a mixed picture: while the RSI and Williams %R suggest potential oversold conditions and a buy signal, the MACD and CCI remain firmly bearish, indicating ongoing selling pressure. Volume, reflected by the OBV, is weak and confirms the lack of buying interest. The price is also trading slightly below the VWAP and just under the classic pivot point, underscoring resistance ahead. Overall, the technical outlook remains bearish with signs of oversold levels.
| Indicator | Value |
|---|---|
RSI (14) | 29.54 |
Stochastic %K (14, 3, 3) | 15.49 |
CCI (20) | -140.74 |
WPR (14) | -99.53 |
Momentum (10) | -1.23 |
MFI | 42.75 |
MACD Level (12, 26) | -0.41 |
Bollinger Bands | $33.05 - $35.32 |
ATR (14) | $0.47 (1.43%) |
ADX (14) | 25.50 |
OBV | -1,380,242 |
VWAP | $33.32 |
Classic Pivot Point | $33.45 |
Fibonacci Pivot Point | $33.45 |
Exponential Moving Averages | $33.75 - $34.96(5 indicators) |
Simple Moving Averages | $33.71 - $35.25(5 indicators) |
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End-of-day levels show AD.AS only marginally weaker, with a -0.060% gap down from yesterday and a close near 33.04. End-of-day readings show the VIX lower by -13.64%, reflecting calmer risk sentiment. AD.AS exhibits marginal weakness amid calmer risk sentiment, with no recent headlines impacting its movement.
Price Change
from €33.06 close
€-0.02
Trading Volume
Below avg (2.1M)
659.8K
vs S&P 500 Today
Underperforming Market
-1.14%
52-Week Position
Lower range
12.9%
Updated: January 21, 2026 at 16:02 UTC