Amazon.com, Inc. (AMZN)
NASDAQ • Consumer Cyclical
January 21, 2026 at 19:16 UTC
Name
CEO
Website
Industry
Year Founded
Employees
Amazon.com, Inc. is a diversified technology company built around a commerce and cloud services backbone. Its marketplace blends first-party retail with a vast network of independent sellers, supported by fulfillment, advertising, and payments that help brands reach customers across regions. AWS extends the company’s role into enterprise infrastructure, offering compute, storage, databases, and developer tools that underpin modern applications for businesses and public institutions. Consumer devices and media services connect users to digital content, voice interfaces, and smart home features, reinforcing a flywheel between hardware, software, and services. With operations in North America, Europe, Asia, and other markets, the company spans the consumer discretionary and information technology landscape, participating in an ecosystem where the equity market tracks its market capitalization, ticker activity, and sector relevance.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Amazon.com, Inc.'s Technical Indicators Summary
Amazon’s price sits slightly below its short-term moving averages, which are signaling caution, while the medium- and long-term averages remain supportive, reflecting an overall upward trend. Momentum indicators offer a mixed view; the MACD and momentum readings suggest some buying strength, yet the RSI and CCI hover near neutral levels, indicating limited directional conviction. The trend strength is weak, as shown by the low ADX, and volatility remains moderate, with the average true range steady but unremarkable. On the volume front, the on-balance volume signals buying interest, though no significant price breakout is evident. Overall, these factors combine to portray a market environment that is balanced, with no clear directional bias. The technical takeaway is a neutral stance for AMZN at this time.
| Indicator | Value |
|---|---|
RSI (14) | 54.96 |
Stochastic %K (14, 3, 3) | 54.80 |
CCI (20) | 33.12 |
WPR (14) | -40.51 |
Momentum (10) | 12.62 |
MFI | 59.61 |
MACD Level (12, 26) | 3.02 |
Bollinger Bands | $222.17 - $249.20 |
ATR (14) | $5.12 (2.14%) |
ADX (14) | 11.87 |
OBV | 647,601,200 |
Simple Moving Averages | $219.22 - $241.22(5 indicators) |
Exponential Moving Averages | $222.24 - $239.29(5 indicators) |
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The new day started with barely any change as AMZN opened just 0.037% above the prior 231.00 close at 231.09. Right after the open, turnover in AMZN is thin, running only 0.24× average volume. Amazon's expansion with its largest retail store near Chicago and Davos discussions on global trade optimism influence stock move.
Price Change
from $231 close
+$0.64
Trading Volume
Below avg (42.2M)
10.3M
vs S&P 500 Today
Moderate Underperformance
-0.22%
52-Week Position
Upper range
72.3%
Updated: January 21, 2026 at 15:45 UTC
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