British American Tobacco (BATS.L)
CBOE (London) • Consumer Defensive
January 21, 2026 at 16:30 UTC
Name
CEO
Website
Industry
Year Founded
Employees
British American Tobacco is a global tobacco and nicotine company that manufactures and distributes products for adult consumers under regulated conditions. The group’s emphasis is operational rather than theatrical: make supply dependable, keep information clear, and sell only where age rules can be enforced. Portfolio strategy has shifted toward smoke-free platforms alongside traditional lines in markets where rules allow, with science, quality assurance, and market access working as a single system. Retail relationships, trade compliance, and consumer guidance are designed to read the same from store shelf to support centre, which helps regulators and partners audit practice. Programmes on product standards and responsible marketing have become routine parts of daily work rather than campaigns. Within consumer staples, the company positions itself as a long-horizon brand owner whose value comes from process discipline, predictable availability, and respect for local policy.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
British American Tobacco's Technical Indicators Summary
BATS.L is trading near 4250 in an environment marked by mixed signals that support a neutral outlook. Momentum indicators like the MACD and short-term moving averages suggest underlying strength, as the price remains above key averages including the 200-day, reflecting a generally bullish trend. However, the ADX indicates only moderate trend strength, while the RSI and CCI hover around neutral levels, signaling limited directional conviction. Volume, as seen in the rising OBV, supports buying interest, yet the price remains below the VWAP and pivot points, which are exerting some resistance. Volatility is moderate, with the ATR steady. Overall, these factors combine to produce a balanced technical picture without a clear directional bias.
| Indicator | Value |
|---|---|
RSI (14) | 52.83 |
Stochastic %K (14, 3, 3) | 83.65 |
CCI (20) | 69.82 |
WPR (14) | -31.92 |
Momentum (10) | 214.00 |
MFI | 64.05 |
MACD Level (12, 26) | 17.13 |
Bollinger Bands | $3963.24 - $4401.56 |
ATR (14) | $95.03 (2.24%) |
ADX (14) | 22.70 |
OBV | 193,798,365 |
VWAP | $4285.52 |
Classic Pivot Point | $4352.00 |
Fibonacci Pivot Point | $4352.00 |
Exponential Moving Averages | $3833.08 - $4238.31(5 indicators) |
Simple Moving Averages | $3846.28 - $4233.92(5 indicators) |
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The day concluded on a slightly softer note, with BATS.L maintaining a small -0.470% downside gap and finishing at about 4237.00. Closing stats show BATS.L with a normal volume profile at 0.80× its standard run rate (2431762 vs 3054962). BATS.L's modest decline and mixed trading volume reflect limited recent headlines or sector-specific news.
Price Change
from £4257 close
£-20
Trading Volume
Below avg (3.1M)
2.4M
vs S&P 500 Today
Strong Underperformance
-21.12%
52-Week Position
Upper range
67.4%
Updated: January 21, 2026 at 16:04 UTC