Beiersdorf AG (BEId)
CBOE (Germany) • Consumer Defensive
January 21, 2026 at 16:30 UTC
Name
CEO
Website
Industry
Year Founded
Employees
Beiersdorf AG is a consumer goods company focused on skin care and related categories. The portfolio combines global brands with regionally strong labels, and product development centers on dermatological expertise, texture, and packaging that fit daily routines. Operations cover research, sourcing, manufacturing, and multi-channel distribution under a single quality and compliance system. Marketing and retail execution are adapted to local habits while brand direction remains centralized to protect identity. Over time the company expanded through new formats and selective acquisitions that complemented core capabilities. Beiersdorf AG stock (BEId) is referenced in equity context as a consumer staples ticker, where market capitalization reflects participation in a skin-care ecosystem that links laboratories, factories, pharmacies, and modern trade.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Beiersdorf AG's Technical Indicators Summary
The BEId instrument currently trades just below its classic pivot point of 97.04, reflecting a near-term balance between buyers and sellers. Momentum indicators such as the MACD and short-term moving averages suggest a modest upward bias, as prices remain comfortably above the 10- and 50-day averages. However, the 200-day moving averages still exert downward pressure, tempering the overall trend. The ADX indicates a reasonably strong trend, yet momentum oscillators like RSI and CCI signal caution with neutral readings. Volatility, measured by ATR, remains steady, while volume trends seen in OBV show moderate buying interest. Together, these factors underscore a neutral technical stance amid mixed signals around key levels.
| Indicator | Value |
|---|---|
RSI (14) | 58.38 |
Stochastic %K (14, 3, 3) | 78.70 |
CCI (20) | 66.09 |
WPR (14) | -25.56 |
Momentum (10) | 1.96 |
MFI | 59.83 |
MACD Level (12, 26) | 1.40 |
Bollinger Bands | $90.43 - $99.45 |
ATR (14) | $1.81 (1.87%) |
ADX (14) | 35.98 |
OBV | -4,415,842 |
VWAP | $96.78 |
Classic Pivot Point | $97.04 |
Fibonacci Pivot Point | $97.04 |
Exponential Moving Averages | $94.11 - $104.34(5 indicators) |
Simple Moving Averages | $92.99 - $102.86(5 indicators) |
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BEI.DE sits mildly higher, 1.090% above yesterday’s close at 98.30. Trading is almost absent, with activity down to 0.12× average volume. BEI.DE's slight increase occurs amid limited trading activity and no recent news affecting the stock.
Price Change
from €97.24 close
+€1.06
Trading Volume
Below avg (357.3K)
42.5K
vs S&P 500 Today
Strong Outperformance
+3.12%
52-Week Position
Lower range
22.3%
Updated: January 21, 2026 at 12:36 UTC