Gap, Inc. (GAP)
NASDAQ • Consumer Cyclical
January 21, 2026 at 21:00 UTC
Name
CEO
Website
Industry
Year Founded
Employees
Gap, Inc. operates a family of apparel brands that serve casual, performance, and lifestyle needs across age groups. The company balances design, fit, and value, and it sells through stores and digital channels that share a common merchandising rhythm. Inventory and sourcing are managed to keep core styles in stock while allowing seasonal updates, and fulfillment integrates stores with online orders to shorten delivery and returns. Marketing builds communities around each brand’s voice rather than a single message, and store teams focus on clear presentation and easy service. The footprint spans many regions, but the promise stays consistent: simple choices, reliable sizes, and a shopping experience that adapts to how customers want to browse and buy. Within the consumer discretionary sector, the company links brand building with practical retail execution.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Gap, Inc.'s Technical Indicators Summary
GAP’s technical profile remains largely neutral as momentum indicators hover near midpoints, with RSI just above 50 and CCI showing mild strength, while MACD also signals little directional bias. The price sits slightly below its short-term moving averages, which are trending lower, yet it remains above longer-term averages near $23, indicating some underlying support. Volatility levels are moderate, and the average directional index suggests a weak trend without clear directional strength. Notably, on-balance volume is negative, reflecting recent selling pressure, which tempers the momentum signals. Overall, these mixed signals point to a balanced market stance without a definitive trend. The technical takeaway is that GAP is consolidating, showing no strong directional conviction at this time.
| Indicator | Value |
|---|---|
RSI (14) | 50.71 |
Stochastic %K (14, 3, 3) | 48.88 |
CCI (20) | 15.39 |
WPR (14) | -54.73 |
Momentum (10) | 1.54 |
MFI | 57.17 |
MACD Level (12, 26) | 0.34 |
Bollinger Bands | $24.94 - $28.65 |
ATR (14) | $1.02 (3.82%) |
ADX (14) | 15.80 |
OBV | -150,650,100 |
Simple Moving Averages | $22.98 - $27.17(5 indicators) |
Exponential Moving Averages | $23.65 - $27.04(5 indicators) |
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Closing levels show GAP still elevated versus yesterday, after a 3.550% gap and a finish at 27.13. By the final tick, GAP's options tape still flagged intense hedging, with PCR at 1.22. Gap's recent brand momentum and strategic improvements support a positive short-term outlook amid mixed headlines.
Price Change
from $26.2 close
+$0.93
Trading Volume
Below avg (8.8M)
5.1M
vs S&P 500 Today
Moderate Underperformance
-0.26%
52-Week Position
Upper range
82.4%
Updated: January 21, 2026 at 21:03 UTC