Hasbro Inc (HAS)

NASDAQConsumer Cyclical

$87.89
+$2.75 (+3.2%)
Last close

January 21, 2026 at 21:00 UTC

Interactive Chart
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About Hasbro Inc

Name

Hasbro Inc

CEO

Christian Cocks

Industry

Consumer Cyclical

Year Founded

1923

Employees

4,985

Hasbro Inc creates play and entertainment brands that reach families through toys, games, digital experiences, and licensed storytelling. The company’s approach is simple: build characters and systems that are easy to learn and rewarding to revisit, then keep them fresh with careful updates. Design teams work alongside partners in media and retail so launches feel coordinated rather than scattered. Manufacturing and sourcing aim for durability and safety first, with packaging and presentation tuned for clear value on the shelf and online. The brand toolkit is flexible enough to move between classic play and new formats without losing identity. In the consumer discretionary sector, Hasbro balances creativity with operational discipline, and Hasbro Inc stock (HAS) is frequently mentioned when investors compare brand longevity with changing tastes in family entertainment.

Analyst Ratings
Consensus Recommendation
Analyst consensus: 12 Buy, 7 Hold, 2 Sell
Buy12
Hold7
Sell2
Fundamentals & Financials
Revenue (TTM)
$4.3B
Net Income (TTM)
$-558.3M
EPS (TTM)
$-3.98
ROA (TTM)
-10.11%
Current Ratio
1.7
Dividend Yield
0.1%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Income Statement (Quarterly)
ItemQ3 2025
Revenue$1,387.5M
Cost of Sales$438,900K
Gross Profit$948,600K
Operating Income$341,100K
Net Income$233,200K
EPS$1.66
Technical Indicators

Hasbro Inc's Technical Indicators Summary

Hasbro’s stock is currently trading near $86.20, positioned just below its short-term 10-day moving average but comfortably above longer-term averages such as the 50- and 200-day lines, reflecting a generally positive trend. The ADX indicates a moderate trend strength, supporting cautious optimism, while momentum indicators like the MACD and RSI suggest modest upward pressure without clear conviction. Volatility remains steady with average true range around $1.90, and volume trends appear mixed as the on-balance volume signals selling interest. Overall, these factors contribute to a balanced technical outlook, with the stock showing neither strong bullish nor bearish tendencies at this time.

Buy
12 signals
Neutral
7 signals
Sell
2 signals
Overall: Neutral33% Neutral signals
IndicatorValue
RSI (14)
58.09
Stochastic %K (14, 3, 3)
61.42
CCI (20)
60.47
WPR (14)
-39.74
Momentum (10)
3.23
MFI
56.98
MACD Level (12, 26)
1.56
Bollinger Bands
$79.47 - $89.46
ATR (14)
$1.91 (2.21%)
ADX (14)
27.98
OBV
57,310,900
Simple Moving Averages
$73.90 - $86.77(5 indicators)
Exponential Moving Averages
$74.02 - $86.03(5 indicators)
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Today's Snapshot

The day concluded with HAS trading near 87.90, having started with a 3.254% gap from yesterday. The day closed with HAS's options tilted bullish, as the put/call ratio settled around 0.59. Hasbro rises as it appoints Nintendo veteran Doug Bowser to its board, signaling a focus on digital gaming expansion.

Price Change

from $85.13 close

+$2.77

Trading Volume

Above avg 1.9M

2M

vs S&P 500 Today

Outperforming Market

+1.58%

52-Week Position

Near highs

96.8%

Updated: January 21, 2026 at 21:06 UTC

Quote Summary
OpenPrevious Close
$85.87$85.13
Day Range52 Week Range
$85.2 - $86.89$49 - $89.2
VolumeAvg. Volume
798.7K1.8M
Market CapP/E Ratio
$12.1B16.4
Peers & Related Assets