Heineken (HEIOa)
CBOE (Amsterdam) • Consumer Defensive
January 21, 2026 at 16:30 UTC
Name
CEO
Website
Industry
Year Founded
Employees
Heineken N.V. is a brewer and beverage company that treats brand stewardship and dependable supply as a single craft. The portfolio spans local icons and international flags, yet the operating idea is constant: brew to a standard, package with clarity, and reach the shelf through routes that retailers and venues can plan around. Recipes evolve in small, well-tested steps so taste remains familiar while formats keep pace with occasion and channel. Country teams adapt communication and pack choices to local habits without losing the voice that makes a label recognizable. Production, quality, and logistics work from shared playbooks that travel across markets, which is why a pour in one city carries the same character as another. Within consumer staples, the company positions scale as a promise of continuity, pairing brewing tradition with modern execution that respects the rhythms of hospitality and retail.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Heineken's Technical Indicators Summary
HEIOa is exhibiting a bearish tone as it trades below key moving averages, including the 200-day SMA around 71.60, indicating sustained downward pressure. Momentum indicators reinforce this view, with the MACD and CCI both signaling selling conditions while the RSI remains subdued near 41, reflecting limited buying interest. The ADX suggests a moderate trend strength, neither strongly directional nor weakening, while the ATR points to steady volatility. Volume trends also confirm selling pressure, as the On-Balance Volume shows notable outflows. Additionally, the price sits just below the VWAP and pivot levels, which are acting as resistance. Overall, technical signals align with a bearish stance amid continued selling momentum.
| Indicator | Value |
|---|---|
RSI (14) | 41.34 |
Stochastic %K (14, 3, 3) | 38.31 |
CCI (20) | -125.12 |
WPR (14) | -73.30 |
Momentum (10) | -1.36 |
MFI | 41.04 |
MACD Level (12, 26) | -0.45 |
Bollinger Bands | $66.50 - $70.40 |
ATR (14) | $1.29 (1.92%) |
ADX (14) | 21.51 |
OBV | -346,091 |
VWAP | $67.08 |
Classic Pivot Point | $67.45 |
Fibonacci Pivot Point | $67.45 |
Simple Moving Averages | $68.00 - $71.66(5 indicators) |
Exponential Moving Averages | $67.87 - $71.38(5 indicators) |
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By the close, HEIA.AS remained slightly above yesterday’s 66.90, with a small 0.747% gap leaving it around 67.40. End-of-day turnover for HEIA.AS stayed minimal, stuck at 0.22× normal activity. HEIA.AS remains steady amid limited trading activity and no recent news impact.
Price Change
from €66.9 close
+€0.5
Trading Volume
Below avg (982.0K)
220.1K
vs S&P 500 Today
Underperforming Market
-0.62%
52-Week Position
Lower range
15.8%
Updated: January 21, 2026 at 16:02 UTC