Starbucks Corp (SBUX)
NASDAQ • Consumer Cyclical
January 21, 2026 at 21:00 UTC
Name
CEO
Website
Industry
Year Founded
Employees
Starbucks Corp is a coffeehouse and roasting company that serves beverages, food, and branded coffee through company-operated stores, licensed locations, and consumer channels. The brand sits where hospitality meets retail: stores are designed for quick routines and lingering visits alike, while packaged products carry the name into groceries and workplaces. Supply teams source and roast green coffee, then move it through distribution to cafés and partners under consistent standards. A loyalty program and mobile ordering tie visits to a simple account, turning repeat purchases into a familiar rhythm. Outside the café, the company works with retailers and bottling partners so the brand shows up where people already shop. Within the consumer discretionary landscape, Starbucks links a global store network with channel sales, presenting a single identity that travels across neighborhoods and regions without losing the core promise of a consistent cup and a calm experience.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Starbucks Corp's Technical Indicators Summary
Starbucks (SBUX) demonstrates a generally bullish technical profile as it trades above all major moving averages, including the 200-day EMA near $90, indicating strong upward momentum across short- to long-term trends. Momentum indicators reinforce this view, with the MACD positive and the CCI signaling buying strength, although the RSI suggests a cautious hold amid slightly elevated momentum. The ADX reflects a moderate trend strength, neither overly strong nor weak, while volatility remains steady, as shown by a stable ATR. Despite some overbought signals from the stochastic and Williams %R, volume trends support accumulation, with the OBV indicating buying pressure. Overall, SBUX maintains a constructive technical stance with momentum and trend aligned on the upside.
| Indicator | Value |
|---|---|
RSI (14) | 66.27 |
Stochastic %K (14, 3, 3) | 92.36 |
CCI (20) | 156.65 |
WPR (14) | -10.58 |
Momentum (10) | 9.02 |
MFI | 65.48 |
MACD Level (12, 26) | 1.82 |
Bollinger Bands | $81.81 - $93.60 |
ATR (14) | $2.23 (2.40%) |
ADX (14) | 23.85 |
OBV | -81,730,500 |
Simple Moving Averages | $85.07 - $89.77(5 indicators) |
Exponential Moving Averages | $86.67 - $90.11(5 indicators) |
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SBUX trades with a slight lift, now 0.993% above yesterday’s close at 94.59. Short-dated earnings risk is in play, as SBUX reports on 2026-01-28 in 7 days while trading near 94.59. Starbucks shares lift slightly ahead of next week's earnings, amid mixed sector headlines and analyst outlooks.
Price Change
from $93.66 close
+$0.93
Trading Volume
Below avg (9.0M)
4.4M
vs S&P 500 Today
Outperforming Market
+0.74%
52-Week Position
Mid-range
45.5%
Updated: January 21, 2026 at 17:34 UTC
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