Snap Inc (SNAP)
NYSE • Communication Services
January 21, 2026 at 19:16 UTC
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Employees
Snap Inc. is a technology company that operates Snapchat, a camera-based communication platform where people share quick moments, discover programming, and use augmented reality within a simple mobile flow. The service is built for conversation rather than broadcast: open the camera, capture what’s happening, and get back to your day. Creative tools, maps, and messaging live in one place so expression feels easy, not technical. For brands and creators, Snapchat offers formats that match this rhythm, with measurement and brand safety designed for mobile. The company focuses on making the phone feel more expressive without heavy steps or long menus, updating the app in steady increments so habits carry forward across devices and regions.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Snap Inc's Technical Indicators Summary
As of January 20, SNAP is exhibiting a bearish profile with its price below all major moving averages, including the 200-day EMA near $8.40, reflecting sustained downward pressure. Momentum indicators present a mixed picture: while the RSI remains in a neutral hold zone, the Commodity Channel Index signals selling, and the MACD hovers near neutral, suggesting weak directional momentum. The ADX indicates a lack of strong trend strength, reinforcing the subdued market conviction. Meanwhile, the on-balance volume is significantly negative, pointing to heavier selling volume behind recent declines. Volatility as measured by ATR remains moderate. Overall, SNAP’s technical condition reflects cautious bearishness amid weak momentum and volume support.
| Indicator | Value |
|---|---|
RSI (14) | 38.78 |
Stochastic %K (14, 3, 3) | 7.37 |
CCI (20) | -104.39 |
WPR (14) | -99.35 |
Momentum (10) | -0.60 |
MFI | 42.25 |
MACD Level (12, 26) | 0.01 |
Bollinger Bands | $7.37 - $8.68 |
ATR (14) | $0.30 (3.98%) |
ADX (14) | 16.40 |
OBV | -55,657,800 |
Simple Moving Averages | $7.87 - $8.16(5 indicators) |
Exponential Moving Averages | $7.95 - $8.41(5 indicators) |
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Opening trade leaned mildly bullish, with SNAP opening 0.680% above 7.35 at 7.40. At the open, sector returns are modestly in the green (0.79%), slightly favoring risk-taking. Snap's opening is modestly bullish amid mixed social media and digital ad sector headlines.
Price Change
from $7.35 close
+$0.16
Trading Volume
Below avg (47.5M)
12.9M
vs S&P 500 Today
Underperforming Market
-0.70%
52-Week Position
Lower range
12.4%
Updated: January 21, 2026 at 15:50 UTC