Zalando (ZALd)
CBOE (Germany) • Consumer Cyclical
January 21, 2026 at 16:30 UTC
Name
CEO
Website
Industry
Year Founded
Employees
Zalando SE operates a fashion and lifestyle platform that connects brands, retailers, and consumers through a unified shopping account. The marketplace integrates product discovery, order management, and post-purchase support in a flow designed for frequent visits. Logistics services handle storage and fulfillment for partners that opt in, and brand portals provide tools for catalog quality and pricing rules. The company focuses on European markets, where local teams adapt selection and service policies while platform standards remain consistent. Advertising and data products are offered alongside retail and partner programs, giving merchants a set of commercial options. Within the consumer discretionary and communication services landscape, Zalando positions itself as infrastructure for a fragmented category. The platform has broadened from direct retail toward a multi-format model that keeps the user journey familiar across countries.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Zalando's Technical Indicators Summary
ZALd is currently exhibiting a neutral technical profile as momentum indicators like RSI and CCI suggest a lack of strong directional bias, while the ADX points to only moderate trend strength. The price is hovering slightly below several short- to medium-term moving averages, which mostly carry sell signals, yet it remains above some key longer-term averages that signal buying interest, reflecting mixed sentiment. Volatility remains steady around its recent range, with the ATR indicating moderate price movement. Meanwhile, volume trends remain weak, as shown by the declining OBV, though the price is trading near the VWAP, which supports a balanced outlook. Overall, the technical picture reflects consolidation without clear directional conviction.
| Indicator | Value |
|---|---|
RSI (14) | 51.71 |
Stochastic %K (14, 3, 3) | 51.95 |
CCI (20) | -4.52 |
WPR (14) | -62.54 |
Momentum (10) | 0.50 |
MFI | 55.69 |
MACD Level (12, 26) | 0.43 |
Bollinger Bands | $23.42 - $26.53 |
ATR (14) | $0.89 (3.57%) |
ADX (14) | 22.07 |
OBV | -12,776,572 |
VWAP | $24.93 |
Classic Pivot Point | $25.29 |
Fibonacci Pivot Point | $25.29 |
Simple Moving Averages | $23.83 - $26.83(5 indicators) |
Exponential Moving Averages | $24.56 - $27.28(5 indicators) |
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ZAL.DE trades slightly weaker, now -0.768% below yesterday’s close at 24.56. Liquidity is thin; current participation stands at only 0.20× the usual flow. ZAL.DE trades slightly weaker amid limited trading activity and no specific news impacting the stock.
Price Change
from €24.75 close
€-0.19
Trading Volume
Below avg (1.5M)
292.6K
vs S&P 500 Today
Outperforming Market
+1.87%
52-Week Position
Lower range
18.4%
Updated: January 21, 2026 at 12:33 UTC