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BA

Baidu, Inc. (9888.HK)

HKSE • Communication Services

HKD 83.2
-HKD 2.59 (-3.0%)
Market closed

October 2, 2026 at 08:00 UTC

OpenHKD 83.2
Day RangeHKD 82.15 - HKD 83.6
Avg. Volume (3M)17.2M
Market CapHKD 226.3B
52 Week Range
HKD 82.15HKD 161.2
Next EarningsIn 53 daysNov 24, 2026

Interactive Chart

23:13:41 UTC

Metrics Over Time

Where the Money Goes

Q2 2026
Revenueeverything earnedHKD 31.3B100%
Gross Profitminus cost of goodsHKD 12.2B39%
Operating Incomeminus R&D and overheadHKD 3B10%
Net Incomeminus taxes and the restHKD 2.3B7%

In plain terms: out of every HKD 100 in revenue, Baidu, Inc. keeps HKD 7 as net profit.

Fundamentals & Financials

Revenue (TTM)
HKD 127.3B
Net Income (TTM)
-HKD 3.6B
EPS (TTM)
-HKD 1.72
ROA (TTM)
-0.78%
Current Ratio
2.33
Dividend Yield
0%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Earnings

+12.6%Q1 2026HKD 1.52
+5.5%Q2 2026HKD 1.74
-22.8%Q3 2026HKD 1.05
Next

Nov 24

in 53 daysQ4 2026

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q3 2026
Miss -22.8%

Baidu’s adjusted EPS trailed consensus in the second fiscal quarter of 2026, and revenue fell 5% to about CNY 31.2 billion; the company reported the results on Aug. 18, 2026. The top line came in below about CNY 32.7 billion a year ago, with gross margin near 39% and operating margin near 10% as gross profit reached about CNY 12.2 billion and operating income about CNY 3.0 billion. Net income dropped 69% to about CNY 2.3 billion from about CNY 7.3 billion a year earlier, while adjusted EPS of CNY 1.05 trailed the CNY 1.36 estimate, -22.8%, and was down 58% from CNY 2.52 a year ago. Operating cash flow was about CNY 2.7 billion, and consensus for the next period calls for EPS of CNY 1.52.

View full earnings history

About Baidu, Inc.

Baidu, Inc. trades on the Hong Kong Stock Exchange as 9888.HK and operates in China's online media and internet information services market. Its businesses span search, digital content, cloud and autonomous-driving technology, and it generated CNY 125.7 billion of revenue in FY2025.

Name
Baidu, Inc.
CEO
Yanhong Li
Industry
Communication Services
Year Founded
2000
Employees
33,500

Today's Snapshot

AI-generated

9888.HK closed 3.2% below yesterday's close, in line with a weaker sector. Volume was about half of its usual level.

Trading Volume

Below 10d avg (17.5M)

9.6M

vs S&P 500 Today

Strong Underperformance

-3.40%

Updated: October 2, 2026 at 08:01 UTC

Technical Indicators

1 Buy2 Neutral5 Sell
9888.HK is rated Sell as the stock trades well below key moving averages and exhibits persistent selling pressure. Momentum indicators are weak with a low RSI and a deeply negative CCI, and MACD remains below the centerline, while ADX near 20 suggests limited trend intensity. OBV is markedly negative, underlining heavy distribution, and the pivot near the mid-80s sits above the current price, acting as resistance. Volatility is moderate. Technical takeaway: Sell — price below major averages with pronounced negative volume pressure.
All signals
  • EMA (5 indicators)$86.19 - $112.50
    Sell
  • RSI (14)32.73
    Neutral
  • Stochastic %K (14, 3, 3)13.79
    Buy
  • MACD Level (12, 26)-2.97
    Neutral

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