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BA

Baidu, Inc. (9888.HK)

HKSE • Communication Services

HKD 83
+HKD 0.84 (+1.0%)
Market closed

October 9, 2026 at 08:00 UTC

OpenHKD 82.55
Day RangeHKD 82.15 - HKD 83.5
Avg. Volume (3M)13.5M
Market CapHKD 225.8B
52 Week Range
HKD 81.75HKD 161.2
Next EarningsIn 46 daysNov 24, 2026

Interactive Chart

16:25:06 UTC

Metrics Over Time

Where the Money Goes

Q2 2026
Revenueeverything earnedHKD 31.3B100%
Gross Profitminus cost of goodsHKD 12.2B39%
Operating Incomeminus R&D and overheadHKD 3B10%
Net Incomeminus taxes and the restHKD 2.3B7%

In plain terms: out of every HKD 100 in revenue, Baidu, Inc. keeps HKD 7 as net profit.

Fundamentals & Financials

Revenue (TTM)
HKD 127.3B
Net Income (TTM)
-HKD 3.6B
EPS (TTM)
-HKD 1.72
ROA (TTM)
-0.78%
Current Ratio
2.33
Dividend Yield
0%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Earnings

+12.6%Q1 2026HKD 1.52
+5.5%Q2 2026HKD 1.74
-22.8%Q3 2026HKD 1.05
Next

Nov 24

in 46 daysQ4 2026

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q3 2026
Miss -22.8%

Baidu’s adjusted EPS trailed consensus in the second fiscal quarter of 2026, and revenue fell 5% to about CNY 31.2 billion; the company reported the results on Aug. 18, 2026. The top line came in below about CNY 32.7 billion a year ago, with gross margin near 39% and operating margin near 10% as gross profit reached about CNY 12.2 billion and operating income about CNY 3.0 billion. Net income dropped 69% to about CNY 2.3 billion from about CNY 7.3 billion a year earlier, while adjusted EPS of CNY 1.05 trailed the CNY 1.36 estimate, -22.8%, and was down 58% from CNY 2.52 a year ago. Operating cash flow was about CNY 2.7 billion, and consensus for the next period calls for EPS of CNY 1.52.

View full earnings history

About Baidu, Inc.

Baidu, Inc. trades on the Hong Kong Stock Exchange as 9888.HK and operates in China's online media and internet information services market. Its businesses span search, digital content, cloud and autonomous-driving technology, and it generated CNY 125.7 billion of revenue in FY2025.

Name
Baidu, Inc.
CEO
Yanhong Li
Website
www.baidu.com
Industry
Communication Services
Year Founded
2000
Employees
33,500

Today's Snapshot

AI-generated

9888.HK closed 1.2% above yesterday's close, in line with a firmer sector. 9888.HK closed within 1.6% of its 52-week low of 81.75. Investors were invited to lead a securities-fraud lawsuit against Baidu.

Trading Volume

Below 10d avg (8.2M)

7.4M

vs S&P 500 Today

Outperforming Market

+1.63%

Updated: October 9, 2026 at 08:08 UTC

Technical Indicators

1 Buy2 Neutral5 Sell
9888.HK presents a neutral technical profile despite a bias toward weakness: trend strength is limited with ADX near the low-to-moderate range, and momentum indicators including MACD and CCI point to recent downside pressure. The price sits below the short- and long-term moving averages, yet the lack of a strong ADX suggests the decline lacks conviction, and the classic pivot is essentially at the current level. Volume measures remain negative, which weighs on the backdrop, while volatility is moderate. Technical takeaway: Neutral.
All signals
  • EMA (5 indicators)$84.60 - $111.12
    Sell
  • RSI (14)37.33
    Neutral
  • Stochastic %K (14, 3, 3)14.55
    Buy
  • MACD Level (12, 26)-2.77
    Neutral

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