Nike, Inc. (NKE)
NYSE • Consumer Cyclical
February 17, 2026 at 21:00 UTC
Name
CEO
Website
Industry
Year Founded
Employees
Nike, Inc. is a global company engaged in the design, marketing, and distribution of athletic footwear, apparel, equipment, and accessories. Its brand portfolio includes Nike and Jordan, supported by subsidiaries that serve distinct consumer segments. The company emphasizes innovation in product design, from performance-oriented footwear and apparel to lifestyle and fashion collections. Nike sells through retail stores, e-commerce, and wholesale distribution to partners worldwide. Marketing strategies focus on sponsorships, athlete endorsements, and digital platforms that build community and consumer engagement. Operating within the consumer discretionary sector, Nike reflects the convergence of sports, culture, and global commerce.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Nike, Inc.'s Technical Indicators Summary
Nike’s current technical profile reflects a neutral stance, with momentum indicators like the RSI and CCI hovering near mid-levels, suggesting a balance between buying and selling pressures. The MACD and momentum readings show slight bullish hints, yet the short-term moving averages sit just above the current price, while longer-term averages remain higher, indicating some resistance around key levels. Trend strength remains weak as the ADX is low, pointing to a lack of directional conviction, and volatility is moderate, consistent with recent price stability. Meanwhile, the on-balance volume signals buying interest despite the overall sideways movement. Overall, the chart suggests a market in equilibrium without a clear directional bias.
| Indicator | Value |
|---|---|
RSI (14) | 50.75 |
Stochastic %K (14, 3, 3) | 68.20 |
CCI (20) | 34.96 |
WPR (14) | -41.54 |
Momentum (10) | 1.10 |
MFI | 65.51 |
MACD Level (12, 26) | 0.38 |
Bollinger Bands | $57.17 - $68.83 |
ATR (14) | $1.96 (3.05%) |
ADX (14) | 13.90 |
OBV | -110,185,000 |
Simple Moving Averages | $63.00 - $67.18(5 indicators) |
Exponential Moving Averages | $64.25 - $66.98(5 indicators) |
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By the bell, NKE remained above yesterday’s close, carrying forward the 2.661% upside gap. By the close, options positioning in NKE remained neutral, with a put/call ratio at 0.85. NKE is up amid news of its strategic shift to performance-led innovation and retail improvements.
Price Change
from $63.13 close
+$1.68
Trading Volume
Below avg (14.9M)
9.5M
vs S&P 500 Today
Outperforming Market
+1.53%
52-Week Position
Mid-range
41.5%
Updated: February 17, 2026 at 21:05 UTC
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