MediaAlpha, Inc. (MAX)

NYSE • Communication Services

$9.61

-$0.06 (-0.6%)

Market closed

Last close at October 2, 2026 at 20:00 UTC

Open$9.85

Day Range$9.57 - $9.94

Avg. Volume (3M)850K

Market Cap$509.6M

P/E Ratio5.5

52 Week Range

$7.09$14.7

Next EarningsIn 32 daysNov 4, 2026

Metrics Over Time

Where the Money Goes

Q2 2026

Revenueeverything earned$316.8M100%

Gross Profitminus cost of goods$45.1M14%

Operating Incomeminus R&D and overhead$19.9M6%

Net Incomeminus taxes and the rest$39.4M12%

In plain terms: out of every $100 in revenue, MediaAlpha, Inc. keeps $12 as net profit.

Fundamentals & Financials

Revenue (TTM)

$1.2B

Net Income (TTM)

$97.2M

EPS (TTM)

$1.75

ROA (TTM)

27.02%

Current Ratio

1.29

Dividend Yield

0.75%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Income Statement

Balance Sheet

Financial Highlights

Dividends History

Split History

Earnings

+6.3%Q3 2025$0.17

+23.8%Q4 2025$0.26

+100.0%Q1 2026$0.5

-16.0%Q2 2026$0.21

+183.7%Q3 2026$0.65

Nov 4

in 32 daysQ4 2026

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q3 2026

Beat +183.7%

MediaAlpha beat consensus on both the top and bottom line in the second fiscal quarter of 2026, reported July 29, 2026, as revenue rose about 26% to roughly $316.9 million from $251.6 million a year ago, topping the $300.9 million estimate by about 5%, and adjusted EPS came in at $0.65 versus $0.21 expected, about +210%. The quarter was led by Open Marketplace transactions of about $312.0 million, up 27%, while Private Marketplace transactions fell 23% to about $4.9 million. Gross margin was 14.3% and operating margin 6.3%, and net income reached about $39.4 million, up roughly 310% from a loss of $18.7 million a year ago. Operating cash flow was about $42.6 million, and the company repurchased about $20.6 million of stock. For the next period, consensus calls for EPS of $0.28 on revenue of $336.2 million.

View full earnings history

About MediaAlpha, Inc.

MediaAlpha, Inc. operates a customer acquisition platform for the insurance industry and is listed on the NYSE under the ticker MAX. The company sits in the digital media and online information business, and it generated $1.1 billion in revenue in FY2025.

Name

MediaAlpha, Inc.

CEO

Steven Yi

Website

www.mediaalpha.com

Industry

Communication Services

Year Founded

2014

Employees

147

Today's Snapshot

AI-generated

MAX closed 0.6% below yesterday's close, while its sector was flat.

Trading Volume

Below 10d avg (958.9K)

824.9K

vs S&P 500 Today

Underperforming Market

-1.40%

Updated: October 2, 2026 at 20:16 UTC

Technical Indicators

0 Buy2 Neutral6 Sell

MAX is showing a clear bearish profile with a dominant downtrend and elevated directional strength, as ADX around 34 indicates a strong directional move while price sits below most short- and long-term moving averages. Momentum and MACD are negative and RSI sits near the low-30 area, suggesting weak momentum despite near-oversold readings, and on-balance volume is also negative, reinforcing distribution. Volatility is meaningful relative to price with an ATR around 5.6% that highlights intraday swings, and the pivot sits slightly above spot. Technical takeaway: Strong Sell.

All signals