MediaAlpha, Inc. (MAX)

NYSE • Communication Services

$11.65

-$0.08 (-0.8%)

Market closed

Last close at September 11, 2026 at 20:00 UTC

Open$11.79

Day Range$11.54 - $11.85

Avg. Volume (3M)579.2K

Market Cap$617.1M

P/E Ratio6.7

52 Week Range

$7.09$14.7

Next EarningsIn 52 daysNov 4, 2026

Metrics Over Time

Where the Money Goes

Q2 2026

Revenueeverything earned$316.8M100%

Gross Profitminus cost of goods$45.1M14%

Operating Incomeminus R&D and overhead$19.9M6%

Net Incomeminus taxes and the rest$39.4M12%

In plain terms: out of every $100 in revenue, MediaAlpha, Inc. keeps $12 as net profit.

Fundamentals & Financials

Revenue (TTM)

$1.2B

Net Income (TTM)

$97.2M

EPS (TTM)

$1.75

ROA (TTM)

27.02%

Current Ratio

1.29

Dividend Yield

0.75%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Income Statement

Balance Sheet

Financial Highlights

Dividends History

Split History

Earnings

+6.3%Q3 2025$0.17

+23.8%Q4 2025$0.26

+100.0%Q1 2026$0.5

-16.0%Q2 2026$0.21

+183.7%Q3 2026$0.65

Nov 4

in 52 daysQ4 2026

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q3 2026

Beat +183.7%

MediaAlpha beat consensus on both the top and bottom line in the second fiscal quarter of 2026, reported July 29, 2026, as revenue rose about 26% to roughly $316.9 million from $251.6 million a year ago, topping the $300.9 million estimate by about 5%, and adjusted EPS came in at $0.65 versus $0.21 expected, about +210%. The quarter was led by Open Marketplace transactions of about $312.0 million, up 27%, while Private Marketplace transactions fell 23% to about $4.9 million. Gross margin was 14.3% and operating margin 6.3%, and net income reached about $39.4 million, up roughly 310% from a loss of $18.7 million a year ago. Operating cash flow was about $42.6 million, and the company repurchased about $20.6 million of stock. For the next period, consensus calls for EPS of $0.28 on revenue of $336.2 million.

View full earnings history

About MediaAlpha, Inc.

MediaAlpha, Inc. operates a customer acquisition platform for the insurance industry and is listed on the NYSE under the ticker MAX. The company sits in the digital media and online information business, and it generated $1.1 billion in revenue in FY2025.

Name

MediaAlpha, Inc.

CEO

Steven Yi

Website

www.mediaalpha.com

Industry

Communication Services

Year Founded

2014

Employees

147

Today's Snapshot

AI-generated

MAX closed 0.8% below yesterday's close, against a firmer sector. Shares changed hands at about half as much again as its usual level.

Trading Volume

Above 10d avg 561.6K

943.7K

vs S&P 500 Today

Underperforming Market

-1.70%

Updated: September 11, 2026 at 20:25 UTC

Technical Indicators

1 Buy2 Neutral5 Sell

MAX’s technicals favor a sell posture as short- and medium-term moving averages sit above the current price while the stock remains above long-term averages, indicating shorter-term weakness inside a longer-term base. Momentum has turned negative, with a materially negative CCI and a sub-40 RSI complemented by a negative MACD, and ADX shows only moderate trend strength. ATR is elevated, implying larger day-to-day moves, and OBV shows selling pressure despite the price sitting at the pivot. Technical takeaway: Sell — short-term momentum and volume pressure outweigh remaining long-term support.

All signals