eBay rolls out AI camera-first listing tool

eBay has launched a new AI-powered listing feature that lets sellers generate ready-to-review product listings directly from item photos. Described as a next-generation magical listing experience, the tool transforms the photos sellers take in the eBay app into drafts that are ready for review and publishing.

The new camera-first listing experience is designed to make selling on the eBay app easier by shifting work from manual setup to reviewing an AI-generated draft. The feature is available to sellers in Australia, France, Germany, Italy, the U.K., and the U.S.

To use the tool, sellers take photos of the item they want to sell, and eBay’s AI automatically identifies the product and fills in listing details. The system uses image matching and inference capabilities to suggest product details and suitable categories within eBay’s guided, task-focused pages.

Once the draft is generated, sellers can review the pre-filled information, edit any fields they choose, and decide when the item is ready to list. Nothing goes live without seller approval, ensuring that AI suggestions remain under full seller control.

eBay says that more than 10 million unique sellers have used its AI features to date. These AI tools are helping create more than 800,000 new listings every day across the marketplace.

The company characterizes the updated experience as a shift from manual data entry to an AI-assisted workflow that aims to take the guesswork out of listing creation. By automating much of the setup, the tools are intended to save time while preserving the seller’s final say over content.

The new camera-first capability builds on eBay’s earlier adoption of so-called magical listing technology based on generative AI. An initial version introduced generative AI to help sellers create listing descriptions from a title and, in some cases, a category.

Following positive customer feedback, eBay developed an image-based listing tool that allowed sellers to take or upload a photo and have generative AI complete item information details. In 2025, this functionality was combined with a mobile-friendly listing flow intended to enhance the speed, ease, and quality of listing creation.

Under the revised mobile flow, listings now begin with photos and a title rather than a text-based search for similar items. The AI then proposes item specifics and categories, which sellers can refine before publishing their listings.

Alongside the AI listing experience, eBay offers a background enhancement tool for product images. This feature lets sellers remove the original background from listing photos and place the item against an AI-generated backdrop selected from different scenes and themes.

Together, the AI photo-based listing, guided mobile flow, and background enhancement tool form a broader suite of capabilities aimed at improving listing creation. These tools are available to sellers across the supported markets using the eBay app.