Celsius and Vita Coco Post Growth Signals

On February 11, 2026, Celsius Holdings, Inc. announced the appointment of Christy Jacoby and John Short to its Board of Directors following the resignation of Israel Kontorovsky and Michael Del Pozzo, effective immediately. Both new directors were nominated by PepsiCo, Inc., reflecting the deepening ties between Celsius and its major distribution partner.

Jacoby currently serves as Senior Vice President and Chief Financial Officer of PepsiCo North America Operations, where she oversees financial strategy and performance across an approximately $40 billion foods and beverages business, including Frito Lay, Quaker North America, and Pepsi Beverages. She brings more than two decades of finance and operational leadership experience across PepsiCo’s global organization.

Celsius develops, processes, manufactures, markets, sells, and distributes functional energy drinks across the United States, North America, Europe, the Asia Pacific, and internationally. The board changes arrive as the company continues to leverage an expanded partnership with PepsiCo that positions Celsius as a category captain within energy drinks.

On February 9, 2026, Roth Capital analyst Sean McGowan maintained a Buy rating on Celsius with a $65 price target. McGowan cited “encouraging” fourth-quarter retail scan data, noting that category sales were growing at a low-to-mid-teens rate year over year. Within that context, the Celsius brand was reported to be holding share despite tougher comparisons.

McGowan also pointed to Alani Nu as continuing to grow faster than any other major energy drink brand and gaining share, underscoring the competitive but expanding landscape in functional and energy beverages.

Earlier, on January 29, 2026, JPMorgan raised its price target on Celsius to $77 from $68 and maintained an Overweight rating as part of a fourth-quarter earnings preview. JPMorgan described a solid setup for the company, with potential upside to estimates and valuation multiples, and said Celsius should benefit in 2026 from category captaincy under its expanded partnership with PepsiCo, while Alani Nu benefits from ramping distribution.

The Vita Coco Company, Inc., another high-growth beverage name, reported fourth-quarter revenue of $128 million on February 18, 2026, above consensus expectations of $119.21 million. Co-Founder and Executive Chairman Michael Kirban said the coconut water category remains “one of the fastest growing beverage categories.”

Kirban noted that Vita Coco retail sales are growing at healthy rates in the United States and core international markets. He said growth is being supported by the company’s role as category leader, increased household penetration, new consumption occasions, and supply chain performance, and he expressed confidence in expectations for 2026.

For full-year 2026, Vita Coco expects net sales between $680 million and $700 million, driven by projected Vita Coco Coconut Water growth in the low teens and improvements in Private Label trends. The company anticipates a gross margin of approximately 38%, benefiting from lower cost of goods due to reduced tariffs and higher pricing, partially offset by adverse product mix and increased branded promotion and incentives.

Selling, general, and administrative expenses are expected to rise in the mid to high single digits versus 2025, while adjusted EBITDA is projected in a range of $122 million to $128 million. Vita Coco develops and distributes coconut water and related products under the Vita Coco brand and other beverage brands internationally, positioning it alongside Celsius in a group of high-growth consumer beverage stocks.