USV buys 79% of Wellbeing Nutrition

Pharmaceutical and biotechnology company USV has signed a definitive agreement to acquire a 79% equity stake in Nutritionalab Pvt Ltd, the owner of health and nutrition brand Wellbeing Nutrition. The transaction values the company at ₹1,583 crore and will be executed entirely in cash, according to a joint statement from the parties.

The stake purchase will be split between existing shareholders and the founder group. USV will buy 35% from founder Avnish Chhabria and 44% from other shareholders, resulting in a controlling majority. The company described the acquisition as part of a strategic expansion from its core strengths in diabetes and cardiac care into the broader consumer wellness segment.

The parties said the ₹1,583 crore, all-cash transaction represents the largest exit to date in India’s health and wellness startup ecosystem. Early backers Fireside Ventures and Hindustan Unilever will divest their collective 40% holding as part of the deal, fully exiting their investment in Nutritionalab.

USV framed the deal as a key milestone in its evolution into what it called a “comprehensive healthcare powerhouse” spanning both therapeutic products and consumer-focused wellbeing offerings. Managing Director Prashant Tewari said the company expects to unlock the next phase of growth at Wellbeing Nutrition by leveraging USV’s global capabilities while retaining the brand’s focus on transparent, sustainable and high-quality nutrition.

Founded in 2019, Wellbeing Nutrition operates an omnichannel model with a presence in more than 6,000 retail outlets and distribution into international markets including the UAE and Europe. The company’s products sit in the consumer wellness and nutrition space, a segment that has attracted rising investor interest in India.

According to the joint statement, Wellbeing Nutrition has recorded 120% growth over the past two years and is positioned to cross ₹450 crore in revenue by FY27. The existing management team, including co-founder Saurabh Kapoor, will continue to run day-to-day operations under the oversight of the board, suggesting operational continuity despite the change in control.

USV characterized the acquisition as aligned with its strategy to expand across the healthcare continuum, adding consumer wellness brands alongside its established prescription portfolio. By acquiring a majority stake rather than a full buyout, USV keeps the founding team engaged while integrating the brand into its broader healthcare platform.

Avnish Chhabria said the partnership is intended to set “a new benchmark for health and wellness” while preserving the culture and purpose with which Wellbeing Nutrition was founded. Governance will be anchored at the board level, with USV as controlling shareholder and the current management responsible for execution in what both sides present as a growth-focused, long-term arrangement.