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Victoria's Secret lifts outlook after Q1 beat

June 2, 2026 at 13:15 UTC

3 min read
Lingerie display in a fashion retail store as VSCO stock jumps after Q1 earnings beat and outlook lift

Key Points

  • Victoria's Secret posted 15% Q1 net sales growth to $1.56 billion
  • Comparable sales rose 13%, marking a fourth straight positive quarter
  • Management raised full-year 2026 sales and profit guidance
  • Shares surged in premarket trading as the company boosted its outlook

Strong start to fiscal 2026

Victoria's Secret & Co. reported a stronger-than-expected start to fiscal 2026, with first-quarter net sales of $1.56 billion, a 15% increase year-over-year. Total comparable sales rose 13% in the quarter, marking the fourth consecutive period of positive comparable-sales growth for the retailer.

Adjusted earnings per share were $0.60, exceeding Wall Street estimates that had been in the roughly $0.30–$0.32 range. Reported operating income came in at $76 million, while adjusted operating income was $80 million for the quarter.

Drivers of improved performance

Management said the quarter benefited from higher regular‑price selling and reduced promotional activity, which supported profitability. Lower tariff costs were also cited as a tailwind to margins during the period.

The company highlighted strengthening demand among younger consumers as a key factor, noting meaningful market‑share gains in the 18–24 age group. Executives pointed to this cohort as an area of particular momentum within the overall sales improvement.

Upgraded full-year 2026 outlook

On the back of the better-than-expected results, Victoria's Secret raised its fiscal 2026 net sales guidance to a range of $7.03 billion to $7.13 billion. The company also lifted its adjusted operating income outlook to a range of $550 million to $580 million.

Management linked the upgraded outlook to stronger topline performance, improved leverage on fixed costs, and reduced projected tariff exposure. These factors were presented as supporting both revenue growth and profitability expectations for the remainder of the fiscal year.

Second-quarter guidance and capital returns

For the fiscal second quarter of 2026, Victoria's Secret projected net sales between $1.59 billion and $1.62 billion. Operating income for the quarter is expected to be in the range of $90 million to $100 million, reflecting management's confidence in continued business momentum.

During the first quarter, the company repurchased 2.2 million shares for $100 million under its existing buyback authorization. The average repurchase price was $45.27 per share, signaling ongoing capital returns to shareholders alongside the operational improvement.

Market reaction to results and outlook

Reports said Victoria's Secret shares surged in premarket trading after the earnings release and guidance update, with accounts placing the rise in the mid‑to‑high‑30% range, roughly 34% to 40%. The jump followed the company's earnings beat, raised annual forecasts, and stronger outlook for the second quarter.

Headline coverage from financial news outlets framed the move as a sharp reaction to the combination of robust sales growth, improving profitability, and updated guidance. Management's comments on gains with younger shoppers and reduced reliance on promotions added further context for investor response.

Key Takeaways

  • Victoria's Secret is pairing a return to sales growth with improved profitability, as seen in double-digit revenue gains and EPS outperforming consensus.
  • The upgraded full-year 2026 guidance suggests management sees current demand trends, cost leverage, and lower tariff exposure as sustainable drivers.
  • Younger consumers and regular-price selling are emerging as central pillars of the brand's current strategy and are key to its recent comparable-sales momentum.
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