Peacock to Join YouTube Premium in 2027

NBCUniversal and YouTube have signed a multi-year expansion of their partnership that will bring Peacock to eligible YouTube Premium subscribers in the United States starting in early 2027. The arrangement integrates Peacock Premium, the ad-supported tier of Peacock, into the existing YouTube Premium offering for qualifying users.

The companies describe the new agreement as a way to deepen their collaboration across subscription streaming, virtual pay-TV, and live sports. Operational and programming details are set to be disclosed closer to launch, but the structure positions Peacock within a broader YouTube ecosystem that already includes YouTube Premium and YouTube TV.

Under the expanded deal, eligible YouTube Premium subscribers in the U.S. will gain access to ad-supported Peacock Premium as part of their subscription. This will allow those users to stream Peacock’s catalog through a bundled arrangement rather than through a separate, standalone Peacock subscription.

NBCUniversal characterizes the agreement as Peacock’s largest wholesale distribution pact to date. The company expects the integration with YouTube Premium to expose Peacock to millions of additional viewers, broadening the streaming service’s footprint beyond its existing direct subscriber base.

The new pact also extends NBCUniversal’s multiyear distribution deal for YouTube TV. That agreement covers carriage of NBCUniversal channels on the virtual pay-TV service, keeping a portfolio of entertainment, news, and sports networks available to YouTube TV subscribers under a renewed long-term framework.

By maintaining this carriage relationship alongside the Peacock bundle, NBCUniversal secures continued exposure across both traditional channel-style distribution on YouTube TV and on-demand streaming through Peacock within YouTube Premium.

As part of the expanded collaboration, NBC Sports will serve as a production partner for select live sporting events on YouTube. This role will involve producing certain events specifically for viewing on YouTube platforms.

In addition, a selection of live sports from NBCUniversal will be streamed directly on YouTube channels. This component broadens the presence of NBCUniversal’s sports content on digital platforms and complements its existing distribution through Peacock and traditional outlets.

Comcast (CMCSA) has reported that Peacock reached profitability in the second quarter of 2026, marking a financial milestone for the streaming service. As of June 30, 2026, Peacock had about 48 million paid subscribers.

With profitability established and tens of millions of existing subscribers, the new wholesale distribution agreement with YouTube is positioned to expand Peacock’s audience further. NBCUniversal expects the YouTube partnership to add millions of additional viewers to Peacock when the integration begins in early 2027.