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HARLEY DAVIDSON INC (HOG)

NYSE • Consumer Cyclical

$28.45
+$0.62 (+2.3%)
Market closed

Last close at July 21, 2026 at 20:00 UTC

Fundamentals Charts

About HARLEY DAVIDSON INC

Name
HARLEY DAVIDSON INC
CEO
Arthur Francis Starrs
Website
www.harley-davidson.com
Industry
Consumer Cyclical
Year Founded
1903
Employees
5,500

Harley-Davidson, Inc. designs, builds, and sells Harley-Davidson motorcycles, related parts, riding gear, and financing products in the recreational vehicle market, and its shares trade on the NYSE under HOG. The business generated $4.5 billion of revenue in FY2025 across its motorcycle and financial-services operations.

Fundamentals & Financials

Revenue (TTM)
$4.3B
Net Income (TTM)
$230.4M
EPS (TTM)
$1.81
ROA (TTM)
3.18%
Current Ratio
1.91
Dividend Yield
0.97%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Income Statement

ItemQ1 FY2026
Revenue$1,172.5M
Cost of Sales$826,168K
Gross Profit$346,363K
Operating Income$45,862K
Net Income$24,773K
EPS$0.23
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Today's Snapshot

By the end of the session, HOG held much of its 2.28% gain versus yesterday. Closing levels leave HOG heading into an earnings window 2 days out on 23 July. Harley-Davidson is gearing up for Sturgis 2026, potentially boosting HOG demand visibility.

Trading Volume

Above 10d avg 2.5M

3.8M

vs S&P 500 Today

Outperforming Market

+1.38%

52-Week Position

Upper range

80.3%

Updated: July 21, 2026 at 20:05 UTC

Quote Summary

Previous CloseDay Range$26.58$26.3 - $27.22
52 Week RangeAvg. Volume$17.09 - $31.252.8M
Market CapP/E Ratio$2.7B14.7

HOG Headlines

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