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HA

Harley-Davidson, Inc. (HOG)

NYSE • Consumer Cyclical

$26.67
-$0.5 (-1.9%)
Market open

Last close at September 9, 2026 at 20:00 UTC

Open$27.3
Previous Close$26.67
Day Range$26.6 - $27.47
Avg. Volume (3M)1.7M
Market Cap$2.8B
P/E Ratio16.1
52 Week Range
$17.09$31.25
Next EarningsIn 54 daysNov 3, 2026

Metrics Over Time

Where the Money Goes

Q2 2026
Revenueeverything earned$1.1B100%
Gross Profitminus cost of goods$277.1M25%
Operating Incomeminus R&D and overhead$45.3M4%
Net Incomeminus taxes and the rest$78.9M7%

In plain terms: out of every $100 in revenue, Harley-Davidson, Inc. keeps $7 as net profit.

Fundamentals & Financials

Revenue (TTM)
$4.1B
Net Income (TTM)
$201.8M
EPS (TTM)
$1.66
ROA (TTM)
2.79%
Current Ratio
1.9
Dividend Yield
0.75%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Earnings

-165.2%Q1 2026-$2.44
-35.3%Q2 2026$0.22
+16.3%Q3 2026$0.75
Next

Nov 3

in 54 daysQ4 2026

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q3 2026
Beat +16.3%

Harley-Davidson missed on revenue but beat on EPS in the second fiscal quarter of 2026, reported July 23 based on preliminary results, as revenue of roughly $1.1 billion fell 15.6% and came in 5.4% below the $1.17 billion consensus, while EPS of $0.75 topped the $0.65 estimate by 16.3%. Net income was about $79.0 million, down 26.6%, and operating income came in at about $45.4 million with gross margin near 25% and operating margin about 4%. The company generated operating cash flow of about $168.3 million, repurchased about $30.4 million of stock, and paid about $19.7 million in dividends. Consensus for the next period calls for EPS of $0.50 on revenue of $1.07 billion.

View full earnings history

About Harley-Davidson, Inc.

Harley-Davidson, Inc. designs, builds, and sells Harley-Davidson motorcycles, related parts, riding gear, and financing products in the recreational vehicle market, and its shares trade on the NYSE under HOG. The business generated $4.5 billion of revenue in FY2025 across its motorcycle and financial-services operations.

Name
Harley-Davidson, Inc.
CEO
Arthur Francis Starrs
Website
www.harley-davidson.com
Industry
Consumer Cyclical
Year Founded
1903
Employees
5,500

Today's Snapshot

AI-generated

HOG opened 0.5% above yesterday's close.

Trading Volume

Below 10d avg (1.3M)

155.5K

vs S&P 500 Today

Outperforming Market

+0.76%

Updated: September 10, 2026 at 14:34 UTC

HOG Headlines

India-US trade pact reshapes tariffs, tech flows

February 7, 2026

4 min read
View All News

Technical Indicators

3 Buy2 Neutral3 Sell
HOG shows constructive elements despite a weak trend; ADX around 17 points to limited directional conviction while momentum and oscillators are mixed, with RSI in the mid-40s and MACD near flat. The current market price about 26.29 sits above the 200-day average near 23 but remains below several short-term moving averages, indicating recent softening versus longer-term support. On-balance volume is negative, tempering the bullish signals, while volatility is subdued. Technical takeaway: Buy.
All signals
  • EMA (5 indicators)$24.62 - $27.25
    Sell
  • RSI (14)43.84
    Neutral
  • Stochastic %K (14, 3, 3)5.78
    Buy
  • MACD Level (12, 26)0.17
    Neutral

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