Harley-Davidson, Inc. (HOG)

NYSE • Consumer Cyclical

$28.96

-$0.14 (-0.5%)

Market open

Last close at October 23, 2026 at 20:00 UTC

Open$28.72

Previous Close$28.96

Day Range$27.91 - $29

Avg. Volume (3M)2M

Market Cap$3B

P/E Ratio17.4

52 Week Range

$17.09$29.27

Metrics Over Time

Where the Money Goes

Q2 2026

Revenueeverything earned$1.1B100%

Gross Profitminus cost of goods$277.1M25%

Operating Incomeminus R&D and overhead$45.3M4%

Net Incomeminus taxes and the rest$78.9M7%

In plain terms: out of every $100 in revenue, Harley-Davidson, Inc. keeps $7 as net profit.

Fundamentals & Financials

Revenue (TTM)

$4.1B

Net Income (TTM)

$201.8M

EPS (TTM)

$1.66

ROA (TTM)

2.79%

Current Ratio

1.9

Dividend Yield

0.75%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Income Statement

Balance Sheet

Financial Highlights

Dividends History

Split History

Earnings

-11.1%Q3 2025$0.88

+124.6%Q4 2025$3.1

-165.2%Q1 2026-$2.44

-35.3%Q2 2026$0.22

+16.3%Q3 2026$0.75

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q3 2026

Beat +16.3%

Harley-Davidson missed on revenue but beat on EPS in the second fiscal quarter of 2026, reported July 23 based on preliminary results, as revenue of roughly $1.1 billion fell 15.6% and came in 5.4% below the $1.17 billion consensus, while EPS of $0.75 topped the $0.65 estimate by 16.3%. Net income was about $79.0 million, down 26.6%, and operating income came in at about $45.4 million with gross margin near 25% and operating margin about 4%. The company generated operating cash flow of about $168.3 million, repurchased about $30.4 million of stock, and paid about $19.7 million in dividends. Consensus for the next period calls for EPS of $0.50 on revenue of $1.07 billion.

Next report — what to expect

Harley-Davidson, Inc. (HOG) reports earnings on November 3, 2026. Wall Street’s next-period consensus calls for EPS of $0.459 on revenue of $1.07 billion. For trailing context, revenue fell -15.6% year over year last quarter. HOG has beaten EPS in 4 of 8 most recent quarters.

View full earnings history

About Harley-Davidson, Inc.

Harley-Davidson, Inc. designs, builds, and sells Harley-Davidson motorcycles, related parts, riding gear, and financing products in the recreational vehicle market, and its shares trade on the NYSE under HOG. The business generated $4.5 billion of revenue in FY2025 across its motorcycle and financial-services operations.

Name

Harley-Davidson, Inc.

CEO

Arthur Francis Starrs

Website

www.harley-davidson.com

Industry

Consumer Cyclical

Year Founded

1903

Employees

5,500

Today's Snapshot

AI-generated

The day ended with HOG 0.5% lower at 28.96. Shares changed hands at about a quarter more than its usual level.

Trading Volume

Above 10d avg 1.9M

2.5M

vs S&P 500 Today

Inline with Market

+0.00%

Updated: October 23, 2026 at 20:24 UTC

HOG Headlines

India-US trade pact reshapes tariffs, tech flows

February 7, 2026

4 min read

View All News

Technical Indicators

6 Buy1 Neutral1 Sell

HOG presents a buy bias as the price near $28.96 sits above short-, medium- and long-term moving averages, including a 200-day level in the mid-20s, which supports the upward price location. Momentum metrics are constructive with RSI in the mid-60s and a positive MACD, while ATR is moderate and ADX indicates only modest trend strength. On-balance volume is supportive and the pivot level is holding near current trading. Technical takeaway: Overall Buy.

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