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BB

The Boston Beer Company, Inc. (SAM)

NYSE • Consumer Defensive

$169.52
+$7.18 (+4.4%)
Market closed

Last close at September 10, 2026 at 20:00 UTC

Open$163
Day Range$161.67 - $173.63
Avg. Volume (3M)184.9K
Market Cap$1.7B
52 Week Range
$158.68$264.46
Next EarningsIn 41 daysOct 22, 2026

Metrics Over Time

Where the Money Goes

Q2 2026
Revenueeverything earned$607.7M100%
Gross Profitminus cost of goods$286.3M47%
Operating Incomeminus R&D and overhead$70.7M12%
Net Incomeminus taxes and the rest$51.5M8%

In plain terms: out of every $100 in revenue, The Boston Beer Company, Inc. keeps $8 as net profit.

Fundamentals & Financials

Revenue (TTM)
$2B
Net Income (TTM)
-$70M
EPS (TTM)
-$6.79
ROA (TTM)
-5.58%
Current Ratio
1.05

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Earnings

+9.0%Q1 2026-$2.12
-16.3%Q2 2026$1.64
-24.4%Q3 2026$3.65
Next

Oct 22

in 41 daysQ4 2026

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q3 2026
Miss -24.4%

The Boston Beer Company beat revenue consensus but missed on adjusted EPS in the second fiscal quarter of 2026, reported on July 23 for the period ended June 27. Revenue rose 3.4% to roughly $607.8 million from $587.9 million a year ago and topped the roughly $566.7 million estimate by 7.2%, while gross margin was near 47% and operating margin about 12% as operating income came in at roughly $70.8 million. Adjusted EPS of $3.65 missed the $4.83 estimate by 24.4% and was down 33.0% from $5.45 a year ago; net income was about $51.6 million, down 14.7% from $60.4 million a year ago. Operating cash flow was negative about $20.4 million, and the company repurchased about $23.3 million of stock. Consensus for the next period calls for EPS of $4.35 on revenue of $547.3 million.

View full earnings history

About The Boston Beer Company, Inc.

The Boston Beer Company, Inc. (NYSE: SAM) produces and markets alcoholic beverages, selling beer, hard cider, and hard seltzer under a portfolio of U.S. beverage alcohol brands. In FY2025, the company generated $2.1 billion in revenue. It operates in the consumer staples side of the drinks business, focused on alcoholic beverages.

Name
The Boston Beer Company, Inc.
CEO
C. James Koch
Website
www.bostonbeer.com
Industry
Consumer Defensive
Year Founded
1984
Employees
2,736

Today's Snapshot

AI-generated

The day ended with SAM 4.4% higher at 169.52. Shares changed hands at about half as much again as its usual level.

Trading Volume

Above 10d avg 202.5K

346.2K

vs S&P 500 Today

Strong Outperformance

+5.00%

Updated: September 10, 2026 at 20:31 UTC

Technical Indicators

1 Buy1 Neutral6 Sell
SAM exhibits a clear sell posture as multiple trend and momentum measures favor downside pressure. The stock trades near 169.52 while short and medium moving averages are all above the market and the 200-day average sits substantially higher, signaling a longer-term disadvantage. Momentum is negative and MACD shows a meaningful bearish reading, while ADX indicates a lack of strong trending conviction. Volume metrics also align with weakness as OBV is bearish, and volatility is moderate with ATR near 7. Technical takeaway: Sell—momentum and moving-average alignment favor the downside despite a nearby pivot buy signal.
All signals
  • EMA (5 indicators)$171.86 - $198.89
    Sell
  • RSI (14)40.90
    Neutral
  • Stochastic %K (14, 3, 3)14.75
    Buy
  • MACD Level (12, 26)-4.31
    Sell

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