The Boston Beer Company, Inc. (SAM)

NYSE • Consumer Defensive

$170.51

-$0.65 (-0.4%)

Market closed

Last close at October 9, 2026 at 20:00 UTC

Open$170.59

Day Range$168.88 - $171.58

Avg. Volume (3M)252.5K

Market Cap$1.7B

52 Week Range

$158.68$264.46

Next EarningsIn 12 daysOct 22, 2026

Metrics Over Time

Where the Money Goes

Q2 2026

Revenueeverything earned$607.7M100%

Gross Profitminus cost of goods$286.3M47%

Operating Incomeminus R&D and overhead$70.7M12%

Net Incomeminus taxes and the rest$51.5M8%

In plain terms: out of every $100 in revenue, The Boston Beer Company, Inc. keeps $8 as net profit.

Fundamentals & Financials

Revenue (TTM)

$2B

Net Income (TTM)

-$70M

EPS (TTM)

-$6.79

ROA (TTM)

-5.58%

Current Ratio

1.05

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Income Statement

Balance Sheet

Financial Highlights

Dividends History

Split History

Earnings

+24.7%Q3 2025$5.45

+12.4%Q4 2025$4.25

+9.0%Q1 2026-$2.12

-16.3%Q2 2026$1.64

-24.4%Q3 2026$3.65

Oct 22

in 12 daysQ4 2026

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q3 2026

Miss -24.4%

The Boston Beer Company beat revenue consensus but missed on adjusted EPS in the second fiscal quarter of 2026, reported on July 23 for the period ended June 27. Revenue rose 3.4% to roughly $607.8 million from $587.9 million a year ago and topped the roughly $566.7 million estimate by 7.2%, while gross margin was near 47% and operating margin about 12% as operating income came in at roughly $70.8 million. Adjusted EPS of $3.65 missed the $4.83 estimate by 24.4% and was down 33.0% from $5.45 a year ago; net income was about $51.6 million, down 14.7% from $60.4 million a year ago. Operating cash flow was negative about $20.4 million, and the company repurchased about $23.3 million of stock. Consensus for the next period calls for EPS of $4.35 on revenue of $547.3 million.

Next report — what to expect

The Boston Beer Company, Inc. (SAM) is set to report earnings on October 22, 2026. Wall Street’s next-period consensus calls for EPS of $4.30 on revenue of $523.3 million. For trailing context, revenue grew +3.4% year over year last quarter. SAM has beaten EPS in 5 of 8 most recent quarters.

View full earnings history

About The Boston Beer Company, Inc.

The Boston Beer Company, Inc. (NYSE: SAM) produces and markets alcoholic beverages, selling beer, hard cider, and hard seltzer under a portfolio of U.S. beverage alcohol brands. In FY2025, the company generated $2.1 billion in revenue. It operates in the consumer staples side of the drinks business, focused on alcoholic beverages.

Name

The Boston Beer Company, Inc.

CEO

C. James Koch

Website

www.bostonbeer.com

Industry

Consumer Defensive

Year Founded

1984

Employees

2,736

Today's Snapshot

AI-generated

The day ended with SAM slightly lower at 170.51. Boston Beer reported softer quarterly results. Earnings are due from SAM on 22 October.

Trading Volume

Below 10d avg (190.7K)

149.4K

vs S&P 500 Today

Underperforming Market

-0.98%

Updated: October 9, 2026 at 20:28 UTC

Technical Indicators

2 Buy3 Neutral3 Sell

SAM presents a neutral technical appearance with price around 170.51 trading above short-term moving averages that show recent support while remaining well below the 200-day near 200, creating mixed timeframe signals. Momentum is mildly positive and RSI is essentially neutral, while MACD sits slightly negative and ADX under 13 indicates limited trend strength. Volatility is moderate with an ATR near $5.20, and on-balance volume is weak. These offsetting signals result in a balanced stance. Technical takeaway: Neutral.

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