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BB

The Boston Beer Company, Inc. (SAM)

NYSE • Consumer Defensive

$200.3
-$1.17 (-0.6%)
Market closed

Last close at October 27, 2026 at 20:00 UTC

Open$199.47
Day Range$196.16 - $201.21
Avg. Volume (3M)215.2K
Market Cap$2B
52 Week Range
$158.68$264.46

Metrics Over Time

Where the Money Goes

Q3 2026
Revenueeverything earned$555.4M100%
Gross Profitminus cost of goods$269M48%
Operating Incomeminus R&D and overhead$56.3M10%
Net Incomeminus taxes and the rest$43.1M8%

In plain terms: out of every $100 in revenue, The Boston Beer Company, Inc. keeps $8 as net profit.

Fundamentals & Financials

Revenue (TTM)
$2.1B
Net Income (TTM)
-$73M
EPS (TTM)
-$6.83
ROA (TTM)
-5.89%
Current Ratio
1.13

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Earnings

-16.3%Q2 2026$1.64
-24.4%Q3 2026$3.65
+3.8%Q4 2026$4.37

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q4 2026
Beat +3.8%

The Boston Beer Company beat revenue consensus but missed on adjusted EPS in the second fiscal quarter of 2026, reported on July 23 for the period ended June 27. Revenue rose 3.4% to roughly $607.8 million from $587.9 million a year ago and topped the roughly $566.7 million estimate by 7.2%, while gross margin was near 47% and operating margin about 12% as operating income came in at roughly $70.8 million. Adjusted EPS of $3.65 missed the $4.83 estimate by 24.4% and was down 33.0% from $5.45 a year ago; net income was about $51.6 million, down 14.7% from $60.4 million a year ago. Operating cash flow was negative about $20.4 million, and the company repurchased about $23.3 million of stock. Consensus for the next period calls for EPS of $4.35 on revenue of $547.3 million.

View full earnings history

About The Boston Beer Company, Inc.

The Boston Beer Company, Inc. (NYSE: SAM) produces and markets alcoholic beverages, selling beer, hard cider, and hard seltzer under a portfolio of U.S. beverage alcohol brands. In FY2025, the company generated $2.1 billion in revenue. It operates in the consumer staples side of the drinks business, focused on alcoholic beverages.

Name
The Boston Beer Company, Inc.
CEO
C. James Koch
Website
www.bostonbeer.com
Industry
Consumer Defensive
Year Founded
1984
Employees
2,736

Today's Snapshot

AI-generated

The day ended with SAM 0.6% lower at 200.30.

Trading Volume

Below 10d avg (239.0K)

231.7K

vs S&P 500 Today

Underperforming Market

-1.28%

Updated: October 27, 2026 at 20:19 UTC

Technical Indicators

6 Buy0 Neutral2 Sell
SAM is displaying strong trend characteristics with broad bullish confirmation across moving averages, momentum and volume. The stock trades near 200.30 and sits above its short- and medium-term averages while the ADX north of 32 signals a robust trend; MACD and momentum are positive and OBV shows accumulation. Volatility is moderate with an ATR around $6.2, and although RSI and stochastic are overbought, the overall technical structure is constructive with price at and slightly above key pivot levels. Technical takeaway: Strong Buy — trend, momentum and volume align in favor of the bulls.
All signals
  • EMA (5 indicators)$179.00 - $193.78
    Buy
  • RSI (14)75.99
    Sell
  • Stochastic %K (14, 3, 3)92.90
    Sell
  • MACD Level (12, 26)7.11
    Buy

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