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BOSTON BEER INC CLASS A (SAM)

NYSEConsumer Defensive

$183.6
+$3.44 (+1.9%)
Market closed

Last close at July 27, 2026 at 20:00 UTC

Fundamentals Charts

About BOSTON BEER INC CLASS A

Name
BOSTON BEER INC CLASS A
CEO
C. James Koch
Industry
Consumer Defensive
Year Founded
1984
Employees
2,736

The Boston Beer Company, Inc. (NYSE: SAM) produces and markets alcoholic beverages, selling beer, hard cider, and hard seltzer under a portfolio of U.S. beverage alcohol brands. In FY2025, the company generated $2.1 billion in revenue. It operates in the consumer staples side of the drinks business, focused on alcoholic beverages.

Analyst Ratings

Consensus Recommendation
Analyst consensus: 2 Buy, 3 Hold, 2 Sell
Buy2
Hold3
Sell2

Fundamentals & Financials

Revenue (TTM)
$2B
Net Income (TTM)
-$70M
EPS (TTM)
-$6.79
ROA (TTM)
-5.58%
Current Ratio
1.05

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Income Statement

ItemQ2 FY2026
Revenue$607,757K
Cost of Sales$321,387K
Gross Profit$286,370K
Operating Income$70,766K
Net Income$51,567K
EPS$4.96

Technical Indicators

BOSTON BEER INC CLASS A's Technical Indicators Summary

SAM presents a mixed technical picture with the current price trading above short-term averages yet well below longer-term 100- and 200-day levels, producing an overall neutral posture. Momentum measures show short-term strength while MACD remains negative and RSI is neutral, so momentum and trend signals diverge. ADX indicates a lack of a pronounced trend and volatility is moderate with ATR near 8.15, while on-balance volume shows some accumulation. Classic pivot sits below the price, offering nearby support. Technical takeaway: neutral balance between short-term strength and longer-term resistance, so no clear directional bias.

Buy
2 signals
Neutral
3 signals
Sell
2 signals
Overall: Neutral43% Neutral signals
IndicatorValue
RSI (14)
52.33
Stochastic %K (14, 3, 3)
55.81
CCI (20)
73.60
WPR (14)
-30.40
Momentum (10)
8.35
MFI
47.50
MACD Level (12, 26)
-0.94
Bollinger Bands
$168.36 - $186.33
ATR (14)
$8.15 (4.51%)
ADX (14)
12.90
OBV
2,076,581
Classic Pivot Point
$176.78
Fibonacci Pivot Point
$176.78
Simple Moving Averages
$176.09 - $207.84(5 indicators)
Exponential Moving Averages
$177.23 - $201.95(5 indicators)
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Today's Snapshot

Into the close, SAM still reflected a gentle 1.92% gap from yesterday. Closing stats show SAM with a normal volume profile at 1.28× its standard run rate (515.6K vs 402.7K). SAM posted Q2 earnings beat with GAAP EPS of $4.96 and non-GAAP $3.65, despite ongoing volume pressure.

Trading Volume

Above 10d avg 402.7K

515.6K

vs S&P 500 Today

Outperforming Market

+1.93%

52-Week Position

Lower range

23.6%

Updated: July 27, 2026 at 20:59 UTC

Quote Summary

Previous CloseDay Range$180.15$168.41 - $181.79
52 Week RangeAvg. Volume$158.68 - $264.46332.9K
Market Cap$1.8B