Snap details $2,195 Specs AR glasses

On September 16, 2026, Snap (SNAP) released new details about its forthcoming Specs augmented-reality glasses, presenting the device ahead of a planned launch later this year. The company set the standalone price of the Specs AR glasses at $2,195. Shipping is expected to begin later this fall, with the United States, United Kingdom and France named among the initial markets.

Snap (SNAP) described Specs as a self-contained AR device rather than an accessory, positioning the hardware as ready for both personal and professional environments. The disclosures focused on how the glasses will connect to software and networks at launch, as well as how potential buyers can see the product in person before wider availability.

To broaden Specs’ appeal beyond consumers, Snap announced new enterprise partnerships designed to integrate workplace tools directly with the glasses. The company highlighted collaborations with Salesforce (CRM), Nvidia (NVDA) and Amazon Web Services, indicating that the device is being prepared to interface with established business and cloud platforms.

Alongside the hardware details, Snap unveiled a software offering called Specs Intelligence, described as an AI service for the glasses. The introduction of Specs Intelligence places software capabilities at the center of the product narrative, signaling that the device will rely on AI-driven experiences in combination with enterprise integrations.

Snap also detailed how Specs will stay connected when away from Wi-Fi. The company said the Specs charging case, which is sold separately from the glasses, will provide cellular connectivity for the device. Connectivity will be enabled through telecom partners including Verizon (VZ) in the U.S., Orange (ORAp) in France and BT Group’s EE in the U.K.

By focusing on the charging case as the cellular hub, Snap is separating the main device from the connectivity hardware while still enabling always-connected use. The named carrier partnerships indicate that network support is being prepared in the same key markets targeted for initial hardware shipments.

To support the market introduction, Snap plans to let consumers try Specs before buying. The company said that, starting in October, consumers will be able to test the glasses at the Westfield Century City shopping mall in Los Angeles. This physical trial location provides early access in one of Snap’s initial launch markets.

With shipping expected later in the fall and early access concentrated in the U.S., U.K. and France, Snap is sequencing its rollout around a limited set of core regions. The combination of in-person demos, enterprise partnerships, AI software and cellular connectivity forms the foundation of the Specs launch strategy described on September 16.