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AD

adidas AG (ADSd)

FRA • Consumer Cyclical

€158.1
+€0.19 (+0.1%)
Market closed

October 20, 2026 at 15:30 UTC

Open€158.95
Day Range€158.1 - €159.6
Avg. Volume (3M)456.1K
Market Cap€27.6B
P/E Ratio20.4
52 Week Range
€129.95€196.4

Interactive Chart

23:01:15 UTC

Metrics Over Time

Where the Money Goes

Q2 2026
Revenueeverything earned€6.7B100%
Gross Profitminus cost of goods€3.5B52%
Operating Incomeminus R&D and overhead€574M9%
Net Incomeminus taxes and the rest€355M5%

In plain terms: out of every €100 in revenue, adidas AG keeps €5 as net profit.

Fundamentals & Financials

Revenue (TTM)
€26B
Net Income (TTM)
€1.3B
EPS (TTM)
€7.75
ROA (TTM)
6.55%
Current Ratio
1.39
Dividend Yield
1.56%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Earnings

€2.68Q2 2019
€3.27Q3 2019
€0.86Q4 2019

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q4 2019

Adidas’s second fiscal quarter of 2026 revenue topped consensus while adjusted EPS trailed, with the company reporting the results on July 30, 2026. Revenue rose 13.3% to about EUR 6.7 billion (up from EUR 5.952 billion a year ago), and it topped the EUR 6.598 billion estimate by +2.2%. Profitability came through at a gross margin of ~53%, with gross profit of roughly EUR 3.5 billion, while operating income was about EUR 574 million for an operating margin near 9%. Net income slipped 3.8% year over year to roughly EUR 355 million (down from EUR 369.0 million a year ago). On the bottom line versus expectations, adjusted EPS of EUR 2.08 trailed the EUR 2.36 estimate (-11.9%). The quarter generated operating cash flow of about EUR 994 million. For the next period, consensus calls for EPS of EUR 3.45 on revenue of EUR 7.105 billion.

Next report — what to expect

Adidas AG is scheduled to report on October 29, 2026. Wall Street is looking for consensus EPS of EUR 3.25 on consensus revenue of EUR 7.12 billion. For trailing context, revenue grew +13.3% year over year last quarter. Adidas has beaten EPS in 5 of 8 most recent quarters.

View full earnings history

About adidas AG

adidas AG trades on XETRA under ADS.DE and makes athletic goods across the consumer sector, centered on footwear, apparel, and accessories sold under the adidas brand. The company generated EUR 24.8 billion of revenue in FY2025 and operates in the market for sportswear and related gear.

Name
adidas AG
CEO
Bjorn Gulden
Industry
Consumer Cyclical
Year Founded
1920
Employees
64,394

Today's Snapshot

AI-generated

ADSd closed 0.6% above yesterday's close. Volume was about a quarter of its usual level. Berenberg, an investment bank, kept its €190 share-price target for Adidas.

Trading Volume

Below 10d avg (457.6K)

99K

vs S&P 500 Today

Outperforming Market

+0.57%

Updated: October 20, 2026 at 14:09 UTC

Technical Indicators

6 Buy1 Neutral1 Sell
ADSd shows broad technical strength driven by positive momentum and supportive moving-average structure. Short- and medium-term averages sit below the market and the 200-day averages are also supportive, while MACD and momentum readings are decisively positive and ADX indicates a moderately strong trend. Volatility is subdued and RSI is elevated but not extreme; VWAP sits marginally at or above the price and on-balance volume is aligned with buying. Technical takeaway: Strong Buy — momentum and moving averages align with a constructive trend and controlled volatility.
All signals
  • EMA (5 indicators)$151.18 - $155.22
    Buy
  • RSI (14)66.38
    Neutral
  • Stochastic %K (14, 3, 3)93.04
    Sell
  • MACD Level (12, 26)2.46
    Buy
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