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Puma (PUMd)

FRA • Consumer Cyclical

€27.99
+€0.5 (+1.8%)
Market closed

July 24, 2026 at 15:30 UTC

Interactive Chart

PU

04:21:23 UTC

About Puma

Name
Puma
CEO
Arthur Hoeld
Website
www.puma.com
Industry
Consumer Cyclical
Year Founded
1924
Employees
22,000

PUMA Se trades on XETRA under PUM.DE and operates in the consumer discretionary market as a maker of sportswear, shoes, and related accessories for athletic and lifestyle use. Across the apparel, footwear, and accessories business, it generated EUR 7.3 billion of revenue in FY2025.

Analyst Ratings

Consensus Recommendation
Analyst consensus: 2 Buy, 3 Hold, 2 Sell
Buy2
Hold3
Sell2

Fundamentals & Financials

Revenue (TTM)
€7.1B
Net Income (TTM)
-€619.5M
EPS (TTM)
-€4.19
ROA (TTM)
-9.41%
Current Ratio
1.27
Dividend Yield
0%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Income Statement

ItemQ1 FY2026
Revenue€1,863.8M
Cost of Sales€974,900K
Gross Profit€889,000K
Operating Income€51,900K
Net Income€26,500K
EPS€0.18

Technical Indicators

Puma's Technical Indicators Summary

PUMd shows a neutral technical posture with a low ADX near 14.9 that signals a lack of directional conviction while momentum indicators hover around the middle — RSI roughly 50 and MACD close to flat. Shorter-term averages sit near the market but the long-term averages remain well below, producing a mixed medium-versus-long picture; volume (positive OBV) and a VWAP slightly under the price imply measured buyer interest. Volatility is moderate with ATR around 3.6%. Technical takeaway: Neutral.

Buy
2 signals
Neutral
3 signals
Sell
2 signals
Overall: Neutral43% Neutral signals
IndicatorValue
RSI (14)
49.92
Stochastic %K (14, 3, 3)
44.51
CCI (20)
-25.31
WPR (14)
-59.00
Momentum (10)
-0.19
MFI
50.38
MACD Level (12, 26)
0.29
Bollinger Bands
$26.24 - $29.81
ATR (14)
$1.01 (3.60%)
ADX (14)
14.85
OBV
1,642,370
VWAP
$27.53
Classic Pivot Point
$27.75
Fibonacci Pivot Point
$27.75
Exponential Moving Averages
$23.95 - $28.34(5 indicators)
Simple Moving Averages
$23.33 - $28.67(5 indicators)
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Today's Snapshot

Into the close, PUMd retained a slight positive bias, with a 0.73% gap from yesterday. The day closed with PUMd still facing an upcoming earnings catalyst in 6 days on 30 July.

Trading Volume

Below 10d avg (471.8K)

428K

vs S&P 500 Today

Outperforming Market

+0.78%

52-Week Position

Upper range

82.5%

Updated: July 24, 2026 at 15:05 UTC

Quote Summary

Previous CloseDay Range€27.99€26.92 - €28.11
52 Week RangeAvg. Volume€15.3 - €30.31550.1K
Market Cap€4.1B

PUMd Headlines

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