Puma (PUMd)
FRA • Consumer Cyclical
March 27, 2026 at 16:30 UTC
About Puma
Puma SE is a global sportswear company that designs, sources, and markets footwear, apparel, and accessories across performance and lifestyle. The company operates a mixed model that pairs wholesale distribution with direct channels, and collections are paced to a calendar that balances carryover platforms with updates. Brand and product direction remain centralized while regional teams manage retail and marketing within local norms. Over time the company expanded its presence in key markets while maintaining a single product engine that supports athletes and everyday users.
Analyst Ratings
Fundamentals & Financials
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Income Statement
Balance Sheet
Financial Highlights
Dividends History
Split History
Earnings Calendar
Technical Indicators
Puma's Technical Indicators Summary
PUMd carries a modestly bearish tone driven by weakening momentum and distribution signals amid a limp trend. MACD and short-term momentum are negative despite a neutral RSI and mixed short-term averages; the longer-term EMA is near the current price, which blunts directional conviction. ADX is low, indicating little trend strength, while OBV is declining and the pivot sits above the market, offering resistance. ATR reflects above-average percent moves. Technical takeaway: the setup favors cautious downside bias with low trend conviction and volume tilting negative.
| Indicator | Value |
|---|---|
RSI (14) | 48.05 |
Stochastic %K (14, 3, 3) | 56.20 |
CCI (20) | -0.39 |
WPR (14) | -38.03 |
Momentum (10) | -0.19 |
MFI | 47.94 |
MACD Level (12, 26) | -0.38 |
Bollinger Bands | $20.13 - $23.34 |
ATR (14) | $1.17 (5.44%) |
ADX (14) | 10.38 |
OBV | -29,008,932 |
Classic Pivot Point | $22.10 |
Fibonacci Pivot Point | $22.10 |
Simple Moving Averages | $21.30 - $22.27(5 indicators) |
Exponential Moving Averages | $21.39 - $21.93(5 indicators) |
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Today's Snapshot
Into the close, PUMd remained weighed down by its -2.64% downside gap from yesterday, settling at 20.99. The session ended with a mild shift in volatility expectations, as VIX moved 5.73%. PUMd remains pressured amid limited stock-specific headlines, despite mild shifts in broader volatility.
Price Change
from €21.16 close
+€0.14
Trading Volume
Below avg (823.2K)
266.9K
vs S&P 500 Today
Moderate Outperformance
+0.11%
52-Week Position
Mid-range
52.2%
Updated: March 27, 2026 at 16:02 UTC