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PS

PUMA Se (PUMd)

FRA • Consumer Cyclical

€25.12
+€0.31 (+1.2%)
Market open

October 28, 2026 at 15:32 UTC

Open€25.5
Previous Close€24.81
Day Range€24.72 - €25.5
Avg. Volume (3M)567.8K
Market Cap€3.6B
52 Week Range
€15.3€30.31

Interactive Chart

15:32:10 UTC

Metrics Over Time

Where the Money Goes

Q2 2026
Revenueeverything earned€1.6B100%
Gross Profitminus cost of goods€812.3M48%

In plain terms: out of every €100 in revenue, PUMA Se currently loses €4.

Fundamentals & Financials

Revenue (TTM)
€6.9B
Net Income (TTM)
-€445.3M
EPS (TTM)
-€3.01
ROA (TTM)
-7%
Current Ratio
1.26
Dividend Yield
0%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Earnings

€0.12Q4 2019
€0.24Q1 2020
-€0.64Q2 2020

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q2 2020

Puma's EPS topped consensus while revenue came in line in the second fiscal quarter of 2026, reported July 31, with revenue falling 13% to about EUR 1.7 billion from about EUR 1.9 billion a year ago and gross margin near 48%. EPS of EUR -0.48 topped the EUR -0.50 estimate, +2%, and was up 71% from EUR -1.67 a year ago, while revenue of EUR 1.691 billion against EUR 1.673 billion consensus, +1.1%, came in line. Gross profit reached about EUR 812.3 million, and the operating line stayed negative with a loss of about EUR 60.3 million and operating margin around -4%; net income was a loss of about EUR 72.8 million, up 70.5% from a loss of about EUR 247 million a year ago. Next-period consensus calls for EPS of EUR -0.40 on revenue of EUR 1.737 billion.

Next report — what to expect

Puma (PUM.DE) is set to report earnings on October 30, 2026. The next-period consensus calls for EPS of -EUR 0.283 on revenue of EUR 1.77 billion. For trailing context, revenue fell -13.0% year over year last quarter. Puma has beaten EPS in 3 of its 8 most recent quarters.

View full earnings history

About PUMA Se

PUMA Se trades on XETRA under PUM.DE and operates in the consumer discretionary market as a maker of sportswear, shoes, and related accessories for athletic and lifestyle use. Across the apparel, footwear, and accessories business, it generated EUR 7.3 billion of revenue in FY2025.

Name
PUMA Se
CEO
Arthur Hoeld
Industry
Consumer Cyclical
Year Founded
1924
Employees
17,182

Today's Snapshot

AI-generated

PUMd closed 0.9% above yesterday's close. Shares changed hands at about a quarter of its usual level. Puma’s £310 running shoe uses a carbon springboard but is not legal for races.

Trading Volume

Below 10d avg (503.2K)

117.6K

vs S&P 500 Today

Outperforming Market

+0.79%

Updated: October 28, 2026 at 15:08 UTC

Technical Indicators

6 Buy2 Neutral0 Sell
PUMd displays constructive technicals consistent with a strong buy stance driven by trend confirmation and positive momentum. ADX signals a firm trend and MACD and momentum readings are bullish, while the price sits at or above short and medium moving averages and trades above VWAP. On‑balance volume is supportive of accumulation despite an elevated money flow reading that suggests short-term overstretch. Volatility is moderate, reflecting orderly participation rather than extreme moves, and pivot levels are close to the current price. Technical takeaway: Strong Buy.
All signals
  • EMA (5 indicators)$23.72 - $24.65
    Buy
  • RSI (14)58.17
    Neutral
  • Stochastic %K (14, 3, 3)78.13
    Neutral
  • MACD Level (12, 26)0.52
    Buy

Peers & Related Assets

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