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PS

PUMA Se (PUMd)

FRAConsumer Cyclical

€21.69
-€0.52 (-2.4%)
Market closed

September 11, 2026 at 15:30 UTC

Open€21.93
Day Range€21.4 - €22.18
Avg. Volume (3M)558.3K
Market Cap€3.1B
52 Week Range
€15.3€30.31

Interactive Chart

16:37:22 UTC

Metrics Over Time

Where the Money Goes

Q2 2026
Revenueeverything earned€1.6B100%
Gross Profitminus cost of goods€812.3M48%

In plain terms: out of every €100 in revenue, PUMA Se currently loses €4.

Fundamentals & Financials

Revenue (TTM)
€6.9B
Net Income (TTM)
-€445.3M
EPS (TTM)
-€3.01
ROA (TTM)
-7%
Current Ratio
1.26
Dividend Yield
0%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Earnings

€0.12Q4 2019
€0.24Q1 2020
-€0.64Q2 2020

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q2 2020

Puma's EPS topped consensus while revenue came in line in the second fiscal quarter of 2026, reported July 31, with revenue falling 13% to about EUR 1.7 billion from about EUR 1.9 billion a year ago and gross margin near 48%. EPS of EUR -0.48 topped the EUR -0.50 estimate, +2%, and was up 71% from EUR -1.67 a year ago, while revenue of EUR 1.691 billion against EUR 1.673 billion consensus, +1.1%, came in line. Gross profit reached about EUR 812.3 million, and the operating line stayed negative with a loss of about EUR 60.3 million and operating margin around -4%; net income was a loss of about EUR 72.8 million, up 70.5% from a loss of about EUR 247 million a year ago. Next-period consensus calls for EPS of EUR -0.40 on revenue of EUR 1.737 billion.

View full earnings history

About PUMA Se

PUMA Se trades on XETRA under PUM.DE and operates in the consumer discretionary market as a maker of sportswear, shoes, and related accessories for athletic and lifestyle use. Across the apparel, footwear, and accessories business, it generated EUR 7.3 billion of revenue in FY2025.

Name
PUMA Se
CEO
Arthur Hoeld
Industry
Consumer Cyclical
Year Founded
1924
Employees
17,182

Today's Snapshot

AI-generated

PUMd closed 2% below yesterday's close. Trading was lighter than usual, with volume about half of its usual level. Puma said Chief Commercial Officer Matthias Baeumer will leave its executive team.

Trading Volume

Below 10d avg (653.4K)

337.7K

vs S&P 500 Today

Underperforming Market

-2.96%

Updated: September 11, 2026 at 14:02 UTC

Technical Indicators

2 Buy0 Neutral6 Sell
Puma (domestic listing) displays a strong sell profile as price sits well below most moving averages and beneath the VWAP and pivot levels, reflecting pervasive weakness. Momentum readings are conflicted—oscillators register oversold readings while MACD and a negative momentum measure point to selling pressure—but trend strength is robust to the downside with ADX in the mid-30s. Volume dynamics are negative on OBV and volatility is moderate, reinforcing the downtrend. Technical takeaway: Strong sell bias.
All signals
  • EMA (5 indicators)$23.33 - $25.74
    Sell
  • RSI (14)19.52
    Buy
  • Stochastic %K (14, 3, 3)4.41
    Buy
  • MACD Level (12, 26)-1.17
    Sell

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