BREAD FINANCIAL HOLDINGS INC (BFH)
NYSE • Financial Services
Last close at July 27, 2026 at 20:00 UTC
Fundamentals Charts
About BREAD FINANCIAL HOLDINGS INC
Bread Financial Holdings, Inc. (NYSE: BFH) is a consumer finance company focused on credit and payment products for merchants and their customers across North America. In FY2025, it generated $4.7 billion in revenue. Its business spans store-card financing, general purpose cards, buy now pay later products, and digital payment tools.
Analyst Ratings
Fundamentals & Financials
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Income Statement
Balance Sheet
Financial Highlights
Dividends History
Split History
Earnings Calendar
Technical Indicators
BREAD FINANCIAL HOLDINGS INC's Technical Indicators Summary
BFH trades around 104.31 and the technical picture supports a constructive stance, led by positive momentum and broad moving-average alignment. Short- and medium-term averages sit below the price while the 200-day trend remains higher, and MACD and a rising momentum indicator signal buying pressure. ADX near the low-20s suggests the trend has moderate strength, while ATR indicates only moderate volatility. On-balance volume is positive, confirming accumulation, and the pivot sits just beneath the market. Technical takeaway: Strong Buy — momentum and moving-average support with moderate trend strength and confirming volume.
| Indicator | Value |
|---|---|
RSI (14) | 61.93 |
Stochastic %K (14, 3, 3) | 80.49 |
CCI (20) | 30.04 |
WPR (14) | -11.37 |
Momentum (10) | 7.81 |
MFI | 62.30 |
MACD Level (12, 26) | 1.17 |
Bollinger Bands | $93.01 - $109.58 |
ATR (14) | $3.65 (3.50%) |
ADX (14) | 21.65 |
OBV | 33,847,170 |
Classic Pivot Point | $103.26 |
Fibonacci Pivot Point | $103.26 |
Simple Moving Averages | $78.76 - $101.30(5 indicators) |
Exponential Moving Averages | $80.82 - $101.35(5 indicators) |
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Today's Snapshot
Into the close, BFH still reflected a gentle 1.70% gap from yesterday. The day finished with robust liquidity in BFH, as shares traded at 1.38× average turnover. BFH could change its aggressive buybacks and capital returns strategy, signaling a potential shift in capital allocation.
Trading Volume
Above 10d avg 685.3K
944.7K
vs S&P 500 Today
Outperforming Market
+1.71%
52-Week Position
Near highs
93.2%
Updated: July 27, 2026 at 20:10 UTC