Columbia Sportswear (COLM)
NASDAQ • Consumer Cyclical
February 27, 2026 at 21:00 UTC
Name
CEO
Website
Industry
Year Founded
Employees
Columbia Sportswear Company is an outdoor apparel and footwear company that designs, sources, and markets products for hiking, cold weather, fishing, and everyday use. The business pairs fabric innovation with straightforward construction so garments and shoes can be produced at scale and serviced across seasons. Routes to market include wholesale partners, company stores, and e-commerce that mirror the same presentation and service standards. Merchandise planning favors continuity in core lines with periodic updates that respond to climate and activity trends. Regional teams adapt marketing and assortments to local conditions while brand direction remains centralized. Over time the company expanded its presence in North America and international markets, positioning itself within the consumer discretionary sector as a global outdoor operator.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Columbia Sportswear's Technical Indicators Summary
COLM is currently trading just below its key moving averages, with short- and medium-term averages indicating a bearish bias while the 100-day simple moving average provides some support near the current price. Momentum indicators present a mixed picture: the RSI suggests a neutral stance, whereas the commodity channel index points to selling pressure. Trend strength remains moderate, as the ADX indicates neither a strong nor weak trend, and volatility is stable with average true range holding steady. Meanwhile, volume trends show continued selling interest, reflected in a declining on-balance volume. Overall, these factors combine to produce a neutral technical outlook for COLM, with no clear directional bias at this time.
| Indicator | Value |
|---|---|
RSI (14) | 45.00 |
Stochastic %K (14, 3, 3) | 17.77 |
CCI (20) | -189.53 |
WPR (14) | -95.15 |
Momentum (10) | -2.10 |
MFI | 44.64 |
MACD Level (12, 26) | 0.00 |
Bollinger Bands | $53.90 - $57.17 |
ATR (14) | $1.66 (3.08%) |
ADX (14) | 23.00 |
OBV | -19,628,700 |
Simple Moving Averages | $53.90 - $57.70(5 indicators) |
Exponential Moving Averages | $54.83 - $60.90(5 indicators) |
Get premium market insights delivered directly to your inbox.
A gentle drop leaves COLM -0.242% below yesterday’s close (62.09) at 61.94. Flow appears routine, with volume at 1.05× the usual level (759975 vs 724460). COLM slips modestly as activity remains routine amid limited stock-specific headlines.
Price Change
from $62.09 close
-$0.15
Trading Volume
Above avg 724.5K
759.9K
vs S&P 500 Today
Moderate Outperformance
+0.45%
52-Week Position
Lower range
33.8%
Updated: February 27, 2026 at 21:46 UTC