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HUGO BOSS (BOSSd)

FRA • Consumer Cyclical

€37.92
+€0.14 (+0.4%)
Market closed

July 24, 2026 at 15:30 UTC

Interactive Chart

HB

05:49:38 UTC

About HUGO BOSS

Name
HUGO BOSS
CEO
Daniel Grieder
Website
www.hugoboss.com
Industry
Consumer Cyclical
Year Founded
1924
Employees
18,376

Hugo Boss AG designs, markets, and sells premium fashion goods under the BOSS and HUGO brands. Listed on XETRA as BOSS.DE, the company operates in the consumer discretionary apparel business, serves customers globally, and generated EUR 4.3 billion of revenue in FY2025.

Analyst Ratings

Consensus Recommendation
Analyst consensus: 3 Buy, 3 Hold, 1 Sell
Buy3
Hold3
Sell1

Fundamentals & Financials

Revenue (TTM)
€4.1B
Net Income (TTM)
€231.4M
EPS (TTM)
€3.35
ROA (TTM)
6.34%
Current Ratio
4.17
Dividend Yield
0%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Income Statement

ItemQ1 FY2026
Revenue€905,000K
Cost of Sales€340,000K
Gross Profit€565,000K
Operating Income€36,000K
Net Income€17,000K
EPS€0.25

Technical Indicators

HUGO BOSS's Technical Indicators Summary

BOSSd shows a mild buy profile but remains largely range-bound around 37.86 with price essentially at the VWAP. Momentum oscillators are neutral and the MACD lacks conviction, while short-term averages sit close to the current price and longer-term averages provide gradual support. ADX is low, indicating little trend strength, and ATR is subdued, reflecting low volatility. Positive OBV suggests underlying buying interest despite the tepid directional signals. Technical takeaway: Mild buy—range-bound action with weak trend and price near intraday VWAP.

Buy
3 signals
Neutral
3 signals
Sell
1 signal
Overall: Bullish43% Bullish signals
IndicatorValue
RSI (14)
51.83
Stochastic %K (14, 3, 3)
48.00
CCI (20)
-5.69
WPR (14)
-52.00
Momentum (10)
-0.24
MFI
57.45
MACD Level (12, 26)
0.09
Bollinger Bands
$37.64 - $38.08
ATR (14)
$0.37 (0.98%)
ADX (14)
11.36
OBV
2,916,083
VWAP
$37.87
Classic Pivot Point
$37.81
Fibonacci Pivot Point
$37.81
Simple Moving Averages
$36.92 - $37.89(5 indicators)
Exponential Moving Averages
$37.28 - $37.89(5 indicators)
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Today's Snapshot

BOSSd closed 0.29% above yesterday's close of 37.77. The tape closed on an exceptionally quiet note for BOSSd, with volumes at 0.25× the standard pace. Hugo Boss expands its slim-fit suit line beyond office wear, signaling broader brand growth for BOSSd.

Trading Volume

Below 10d avg (244.4K)

61.9K

vs S&P 500 Today

Moderate Outperformance

+0.34%

52-Week Position

Mid-range

39.4%

Updated: July 24, 2026 at 15:02 UTC

Quote Summary

Previous CloseDay Range€37.92€37.75 - €37.93
52 Week RangeAvg. Volume€33.92 - €44.08317K
Market CapP/E Ratio€2.6B11.3

BOSSd Headlines

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