Skip to main content
NVDA+0.63%AAPL+2.60%GOOGL+2.66%MSFT+0.96%AMZN+1.54%TSM+1.57%SPCX+0.05%AVGO+1.33%META+1.48%TSLA+0.56%SKHY+1.74%MU+0.29%BRK-B+0.10%LLY-0.20%JPM+1.03%WMT+0.45%AMD+2.30%V+0.76%XOM+0.18%ASMLa-0.08%JNJ+0.06%INTC+3.45%0700.HK+0.66%MA+0.43%1398.HK0.00%ABBV+0.62%BAC+0.46%ORCL+0.06%CVX+0.58%CSCO+3.98%COST+0.14%KO+0.35%LRCX+1.15%CAT+2.11%AP2d+0.65%HSBA.L+1.31%AMAT+1.94%0005.HK-0.85%UNH-2.40%PG+0.89%DELL+11.10%GE+0.01%MS+0.47%3988.HK+1.34%1816.HK+0.46%NFLX+0.80%0857.HK-1.09%HD+1.27%0939.HK-0.20%GS+0.91%NZDJPY-2.70%CHFJPY-2.37%AUDJPY-2.06%CADJPY-1.90%EURJPY-1.75%USDJPY-1.67%GBPJPY-1.62%GBPNZD+1.10%NZDUSD-1.07%EURNZD+1.00%NZDCAD-0.82%GBPCHF+0.75%USDCHF+0.72%AUDNZD+0.68%EURCHF+0.63%NOKJPY-0.63%EURZAR-0.57%PLNJPY-0.54%USDZAR-0.52%CADCHF+0.45%SGDJPY-0.44%GBPZAR-0.43%GBPAUD+0.42%GBPTRY+0.41%AUDUSD-0.39%CHFSGD-0.37%NZDCHF-0.36%AUDNOK+0.35%USDTRY+0.33%USDTHB+0.33%AUDCHF+0.32%GBPHKD+0.32%EURAUD+0.32%AUDDKK+0.30%NZDSGD+0.29%GBPMXN-0.28%GBPCAD+0.28%USDCAD+0.25%CHFSEK-0.24%NZDMXN+0.23%CHFNOK-0.19%AUDCAD-0.18%AUDSGD+0.17%EURCAD+0.16%USDILS+0.16%EURCNH-0.16%EURSGD-0.15%USDMXN-0.13%EURGBP-0.11%USDNOK+0.10%USDSGD-0.09%EURUSD-0.08%USDDKK+0.05%GBPUSD+0.05%EURNOK+0.05%USDSEK+0.05%EURPLN-0.05%EURHKD-0.04%USDCOP-0.04%USDHKD+0.03%USDPLN+0.02%EURDKK-0.01%EURSEK0.00%GBPSGD0.00%EURCZK0.00%USDCNH0.00%USOIL-4.40%UKOIL-4.17%SUGAR-3.76%W1-2.35%XAGUSD+1.52%GAGUSD+1.52%GAUUSD+1.34%XAUUSD+1.34%S1-1.15%XPTUSD+1.07%COFFEE-0.98%COTTON-0.86%BTCUSD+2.81%ETHUSD+7.07%USDTUSD+0.01%XRPUSD+4.94%SOLUSD+4.69%TRXUSDT-1.02%ZECUSDT+11.51%DOGEUSD+4.42%XMRUSDT+1.99%LINKUSD+4.27%XLMUSD+5.54%BCHUSDT+5.71%LTCUSD+3.75%UNIUSD+6.71%TONUSD+27.68%HBARUSDT+2.15%SUIUSD+3.70%TAOUSDT+3.40%AAVEUSD+6.65%DOTUSDT-2.44%ICPUSDT+1.43%ONDOUSDT+6.10%WLDUSDT+5.79%ATOMUSDT-3.37%ARBUSDT+5.72%JUPUSDT+13.05%INJUSDT+2.40%STXUSDT+4.42%FETUSDT+6.45%TIAUSDT+3.86%PYTHUSDT+5.30%SEIUSDT+2.82%IMXUSDT+4.17%WIFUSDT+4.94%GRTUSDT+3.00%OPUSDT+6.04%POLUSDT+4.34%IOTAUSDT+2.47%AXSUSDT+4.76%FARTCOINUSDT+9.85%EOSUSDT+2.13%DYDXUSDT+4.67%ORDIUSDT+3.89%GALAUSDT+5.09%NOTUSDT+5.49%RONINUSDT+3.10%NVDA+0.63%AAPL+2.60%GOOGL+2.66%MSFT+0.96%AMZN+1.54%TSM+1.57%SPCX+0.05%AVGO+1.33%META+1.48%TSLA+0.56%SKHY+1.74%MU+0.29%BRK-B+0.10%LLY-0.20%JPM+1.03%WMT+0.45%AMD+2.30%V+0.76%XOM+0.18%ASMLa-0.08%JNJ+0.06%INTC+3.45%0700.HK+0.66%MA+0.43%1398.HK0.00%ABBV+0.62%BAC+0.46%ORCL+0.06%CVX+0.58%CSCO+3.98%COST+0.14%KO+0.35%LRCX+1.15%CAT+2.11%AP2d+0.65%HSBA.L+1.31%AMAT+1.94%0005.HK-0.85%UNH-2.40%PG+0.89%DELL+11.10%GE+0.01%MS+0.47%3988.HK+1.34%1816.HK+0.46%NFLX+0.80%0857.HK-1.09%HD+1.27%0939.HK-0.20%GS+0.91%NZDJPY-2.70%CHFJPY-2.37%AUDJPY-2.06%CADJPY-1.90%EURJPY-1.75%USDJPY-1.67%GBPJPY-1.62%GBPNZD+1.10%NZDUSD-1.07%EURNZD+1.00%NZDCAD-0.82%GBPCHF+0.75%USDCHF+0.72%AUDNZD+0.68%EURCHF+0.63%NOKJPY-0.63%EURZAR-0.57%PLNJPY-0.54%USDZAR-0.52%CADCHF+0.45%SGDJPY-0.44%GBPZAR-0.43%GBPAUD+0.42%GBPTRY+0.41%AUDUSD-0.39%CHFSGD-0.37%NZDCHF-0.36%AUDNOK+0.35%USDTRY+0.33%USDTHB+0.33%AUDCHF+0.32%GBPHKD+0.32%EURAUD+0.32%AUDDKK+0.30%NZDSGD+0.29%GBPMXN-0.28%GBPCAD+0.28%USDCAD+0.25%CHFSEK-0.24%NZDMXN+0.23%CHFNOK-0.19%AUDCAD-0.18%AUDSGD+0.17%EURCAD+0.16%USDILS+0.16%EURCNH-0.16%EURSGD-0.15%USDMXN-0.13%EURGBP-0.11%USDNOK+0.10%USDSGD-0.09%EURUSD-0.08%USDDKK+0.05%GBPUSD+0.05%EURNOK+0.05%USDSEK+0.05%EURPLN-0.05%EURHKD-0.04%USDCOP-0.04%USDHKD+0.03%USDPLN+0.02%EURDKK-0.01%EURSEK0.00%GBPSGD0.00%EURCZK0.00%USDCNH0.00%USOIL-4.40%UKOIL-4.17%SUGAR-3.76%W1-2.35%XAGUSD+1.52%GAGUSD+1.52%GAUUSD+1.34%XAUUSD+1.34%S1-1.15%XPTUSD+1.07%COFFEE-0.98%COTTON-0.86%BTCUSD+2.81%ETHUSD+7.07%USDTUSD+0.01%XRPUSD+4.94%SOLUSD+4.69%TRXUSDT-1.02%ZECUSDT+11.51%DOGEUSD+4.42%XMRUSDT+1.99%LINKUSD+4.27%XLMUSD+5.54%BCHUSDT+5.71%LTCUSD+3.75%UNIUSD+6.71%TONUSD+27.68%HBARUSDT+2.15%SUIUSD+3.70%TAOUSDT+3.40%AAVEUSD+6.65%DOTUSDT-2.44%ICPUSDT+1.43%ONDOUSDT+6.10%WLDUSDT+5.79%ATOMUSDT-3.37%ARBUSDT+5.72%JUPUSDT+13.05%INJUSDT+2.40%STXUSDT+4.42%FETUSDT+6.45%TIAUSDT+3.86%PYTHUSDT+5.30%SEIUSDT+2.82%IMXUSDT+4.17%WIFUSDT+4.94%GRTUSDT+3.00%OPUSDT+6.04%POLUSDT+4.34%IOTAUSDT+2.47%AXSUSDT+4.76%FARTCOINUSDT+9.85%EOSUSDT+2.13%DYDXUSDT+4.67%ORDIUSDT+3.89%GALAUSDT+5.09%NOTUSDT+5.49%RONINUSDT+3.10%
HB

Hugo Boss AG (BOSSd)

FRAConsumer Cyclical

€38.22
+€0.02 (+0.1%)
Market closed

September 11, 2026 at 15:30 UTC

Open€38.3
Day Range€38.14 - €38.36
Avg. Volume (3M)315.8K
Market Cap€2.5B
P/E Ratio12.1
52 Week Range
€33.92€42.42

Interactive Chart

15:47:53 UTC

Metrics Over Time

Where the Money Goes

Q2 2026
Revenueeverything earned€905M100%
Gross Profitminus cost of goods€587M65%
Operating Incomeminus R&D and overhead€58M6%
Net Incomeminus taxes and the rest€33M4%

In plain terms: out of every €100 in revenue, Hugo Boss AG keeps €4 as net profit.

Fundamentals & Financials

Revenue (TTM)
€4B
Net Income (TTM)
€217.4M
EPS (TTM)
€3.15
ROA (TTM)
6.16%
Current Ratio
1.77
Dividend Yield
0.12%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Earnings

€0.81Q3 2019
€0.87Q4 2019
-€2.69Q3 2020

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q3 2020

HUGO BOSS’s adjusted EPS topped expectations even as revenue fell year over year in the second fiscal quarter of 2026, reported August 4, 2026. Adjusted EPS of EUR 0.49 topped the EUR 0.40 estimate, +24%, while revenue of EUR 905.0 million came in line with the EUR 902.7 million consensus, +0.3%, and was down ~10% from about EUR 1.0 billion a year ago. Profitability showed gross profit of roughly EUR 587 million with gross margin near 65%, and operating income of about EUR 58 million as operating margin held around 6%. Net income declined ~30% year over year to roughly EUR 33 million, down from about EUR 47 million a year ago, alongside adjusted EPS down ~28% from EUR 0.68. The company generated operating cash flow of about EUR 134 million and paid roughly EUR 3 million in dividends. Next-period consensus calls for EPS of EUR 0.66 on revenue of EUR 963.0 million.

View full earnings history

About Hugo Boss AG

Hugo Boss AG designs, markets, and sells premium fashion goods under the BOSS and HUGO brands. Listed on XETRA as BOSS.DE, the company operates in the consumer discretionary apparel business, serves customers globally, and generated EUR 4.3 billion of revenue in FY2025.

Name
Hugo Boss AG
CEO
Daniel Grieder
Industry
Consumer Cyclical
Year Founded
1924
Employees
16,809

Today's Snapshot

AI-generated

BOSSd closed slightly lower at 38.19.

Trading Volume

Below 10d avg (359.4K)

294.8K

vs S&P 500 Today

Underperforming Market

-1.01%

Updated: September 11, 2026 at 14:03 UTC

Technical Indicators

3 Buy3 Neutral2 Sell
BOSSd shows a modest buy bias as longer-term averages sit below the current price while the short-term 10–20 moving averages are slightly higher, suggesting recent hesitation. ADX around the mid-20s indicates a moderate trend, while momentum measures are mixed: RSI is neutral and short-term momentum is slightly negative, yet Williams %R signals a short-term oversold bounce. Volatility is contained with an ATR under one percent, and OBV supports accumulation. The classic pivot sits very close to price, offering near-term reference. Technical takeaway: Modest buy stance with mixed short-term momentum but supportive longer-term moving averages.
All signals
  • EMA (5 indicators)$37.67 - $38.39
    Buy
  • RSI (14)48.18
    Neutral
  • Stochastic %K (14, 3, 3)27.30
    Neutral
  • MACD Level (12, 26)0.10
    Neutral

Peers & Related Assets

PUMdPUMA Se
€21.51-3.2%
YSON.FSonae SGPS S.A.
TUI1.DETUI AG
5Y7A.FSCG Packaging Public Company Limited
PUM.DEPUMA Se
5Y7.FSCG Packaging Public Company Limited
Stay Ahead of the Market

Get premium market insights delivered directly to your inbox.