HUGO BOSS (BOSSd)
FRA • Consumer Cyclical
March 27, 2026 at 16:30 UTC
About HUGO BOSS
HUGO BOSS AG is a fashion company that designs and markets apparel, footwear, and accessories across two brand platforms that address distinct style positions. The collection strategy blends tailoring and casual concepts, and product direction is coordinated with sourcing calendars so ranges arrive on time to wholesale partners and owned stores. Distribution uses a mix of retail, franchise, and e-commerce that follow the same presentation standards, which keeps pricing and visual identity aligned across regions. The company operates within the consumer discretionary sector and the global apparel ecosystem, where brand, product, and logistics must move in step. Marketing and store concepts are refreshed on a measured schedule to preserve recognition while meeting local expectations. Over time HUGO BOSS AG broadened its footprint while maintaining centralized control over brand codes and quality.
Analyst Ratings
Fundamentals & Financials
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Income Statement
Balance Sheet
Financial Highlights
Dividends History
Split History
Earnings Calendar
Technical Indicators
HUGO BOSS's Technical Indicators Summary
BOSS.DE presents a constructive short-to-medium technical profile around 36.8, with positive MACD and modest momentum while several short- and intermediate-term moving averages are aligned to support higher prices. Volume indicators are mixed but show recent accumulation, and volatility is contained, which helps the steady advance. ADX remains low, so the upside is not driven by a strong trending environment, yet VWAP and pivot references are neutral and do not contradict the positive signals. The combination of supportive short-term averages, bullish momentum and improving volume underlies the bullish score. Technical takeaway: Bullish — short-to-medium strength with supporting momentum and volume.
| Indicator | Value |
|---|---|
RSI (14) | 53.47 |
Stochastic %K (14, 3, 3) | 63.66 |
CCI (20) | 31.88 |
WPR (14) | -36.13 |
Momentum (10) | 0.93 |
MFI | 59.31 |
MACD Level (12, 26) | 0.18 |
Bollinger Bands | $35.04 - $38.03 |
ATR (14) | $1.01 (2.75%) |
ADX (14) | 14.69 |
OBV | -4,015,369 |
Classic Pivot Point | $36.75 |
Fibonacci Pivot Point | $36.75 |
Simple Moving Averages | $36.01 - $36.82(5 indicators) |
Exponential Moving Averages | $36.45 - $37.81(5 indicators) |
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Today's Snapshot
By the bell, BOSSd was still trading below yesterday, reflecting a -0.74% opening gap down and a close near 36.13. Into the close, liquidity was scarce for BOSSd, with participation at just 0.20× usual volume. BOSSd slides on the day as liquidity remains thin amid limited stock-specific headlines.
Price Change
from €35.98 close
-€0.14
Trading Volume
Below avg (347.9K)
67.8K
vs S&P 500 Today
Moderate Outperformance
+0.41%
52-Week Position
Mid-range
39.9%
Updated: March 27, 2026 at 16:09 UTC