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HB

Hugo Boss AG (BOSSd)

FRA • Consumer Cyclical

€38.04
-€0 (-0.0%)
Market open

October 14, 2026 at 13:06 UTC

Open€37.77
Previous Close€38.05
Day Range€37.6 - €38.05
Avg. Volume (3M)204.8K
Market Cap€2.5B
P/E Ratio12.1
52 Week Range
€33.92€42.31

Interactive Chart

13:06:07 UTC

Metrics Over Time

Where the Money Goes

Q2 2026
Revenueeverything earned€905M100%
Gross Profitminus cost of goods€587M65%
Operating Incomeminus R&D and overhead€58M6%
Net Incomeminus taxes and the rest€33M4%

In plain terms: out of every €100 in revenue, Hugo Boss AG keeps €4 as net profit.

Fundamentals & Financials

Revenue (TTM)
€4B
Net Income (TTM)
€217.4M
EPS (TTM)
€3.15
ROA (TTM)
6.16%
Current Ratio
1.77
Dividend Yield
0.12%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Earnings

€0.81Q3 2019
€0.87Q4 2019
-€2.69Q3 2020

% — EPS deviation from the forecast (beat / miss); quarters without a forecast show the reported EPS

Latest report — Q3 2020

HUGO BOSS’s adjusted EPS topped expectations even as revenue fell year over year in the second fiscal quarter of 2026, reported August 4, 2026. Adjusted EPS of EUR 0.49 topped the EUR 0.40 estimate, +24%, while revenue of EUR 905.0 million came in line with the EUR 902.7 million consensus, +0.3%, and was down ~10% from about EUR 1.0 billion a year ago. Profitability showed gross profit of roughly EUR 587 million with gross margin near 65%, and operating income of about EUR 58 million as operating margin held around 6%. Net income declined ~30% year over year to roughly EUR 33 million, down from about EUR 47 million a year ago, alongside adjusted EPS down ~28% from EUR 0.68. The company generated operating cash flow of about EUR 134 million and paid roughly EUR 3 million in dividends. Next-period consensus calls for EPS of EUR 0.66 on revenue of EUR 963.0 million.

Next report — what to expect

HUGO BOSS (BOSS.DE) is set to report on November 3, 2026. The next-period consensus calls for EPS of EUR 0.655 on revenue of EUR 928.0 million. For trailing context, revenue fell -9.6% year over year last quarter. The company has beaten EPS in 7 of 8 most recent quarters.

View full earnings history

About Hugo Boss AG

Hugo Boss AG designs, markets, and sells premium fashion goods under the BOSS and HUGO brands. Listed on XETRA as BOSS.DE, the company operates in the consumer discretionary apparel business, serves customers globally, and generated EUR 4.3 billion of revenue in FY2025.

Name
Hugo Boss AG
CEO
Daniel Grieder
Industry
Consumer Cyclical
Year Founded
1924
Employees
16,809

Today's Snapshot

AI-generated

So far today, BOSSd is trading flat at 38.05. UBS, an investment bank, cut its Hugo Boss price target from €39.20 to €38.90.

Trading Volume

Below 10d avg (156.0K)

80.1K

vs S&P 500 Today

Inline with Market

+0.02%

Updated: October 14, 2026 at 10:38 UTC

Technical Indicators

5 Buy3 Neutral0 Sell
Trading around 38.07, the setup reads strongly bullish on balance as most short- and medium-term moving averages lie at or below the price and the 200‑day averages are supportive, while momentum and trend oscillators are neutral to mildly constructive. ADX near 21 indicates only moderate trend strength and ATR is low, so advances have been orderly rather than volatile, while OBV shows some distribution pressure that contrasts with the moving-average alignment. The classic pivot sits just under the market as nearby support. Technical takeaway: Strong Buy — short-term averages and longer-term trend alignment favor the upside.
All signals
  • EMA (5 indicators)$37.46 - $38.03
    Buy
  • RSI (14)50.82
    Neutral
  • Stochastic %K (14, 3, 3)51.03
    Neutral
  • MACD Level (12, 26)-0.06
    Neutral

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