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HUGO BOSS (BOSSd)

FRA • Consumer Cyclical

€39.79
+€1.87 (+5.0%)
Market closed

June 11, 2026 at 15:30 UTC

Interactive Chart

BO

20:04:06 UTC

About HUGO BOSS

Name
HUGO BOSS
CEO
Daniel Grieder
Website
www.hugoboss.com
Industry
Consumer Cyclical
Year Founded
1924
Employees
18,376

HUGO BOSS AG is a fashion company that designs and markets apparel, footwear, and accessories across two brand platforms that address distinct style positions. The collection strategy blends tailoring and casual concepts, and product direction is coordinated with sourcing calendars so ranges arrive on time to wholesale partners and owned stores. Distribution uses a mix of retail, franchise, and e-commerce that follow the same presentation standards, which keeps pricing and visual identity aligned across regions. The company operates within the consumer discretionary sector and the global apparel ecosystem, where brand, product, and logistics must move in step. Marketing and store concepts are refreshed on a measured schedule to preserve recognition while meeting local expectations. Over time HUGO BOSS AG broadened its footprint while maintaining centralized control over brand codes and quality.

Analyst Ratings

Consensus Recommendation
Analyst consensus: 13 Buy, 6 Hold, 4 Sell
Buy13
Hold6
Sell4

Fundamentals & Financials

Revenue (TTM)
€4.1B
Net Income (TTM)
€231.4M
EPS (TTM)
€3.35
ROA (TTM)
6.34%
Current Ratio
4.17
Dividend Yield
0%

TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.

Income Statement

ItemQ1 2026
Revenue€905,000K
Cost of Sales€340,000K
Gross Profit€565,000K
Operating Income€36,000K
Net Income€17,000K
EPS€0.25

Technical Indicators

HUGO BOSS's Technical Indicators Summary

Hugo Boss appears technically bullish with price well above short and medium averages and the classic pivot point, while OBV confirms buying pressure. Momentum measures are exuberant — RSI and stochastic are overbought and CCI is extremely elevated — and price sits beyond the upper Bollinger band, suggesting short-term extension. ADX is muted, indicating the strength of the run is not yet trend-confirmed, and ATR remains modest. Technical takeaway: Bullish — clear short- and medium-term buying pressure is evident, though readings point to overbought, extended conditions.

Buy
13 signals
Neutral
6 signals
Sell
4 signals
Overall: Bullish57% Bullish signals
IndicatorValue
RSI (14)
81.76
Stochastic %K (14, 3, 3)
81.44
CCI (20)
531.19
WPR (14)
-3.04
Momentum (10)
4.01
MFI
75.45
MACD Level (12, 26)
0.25
Bollinger Bands
$34.14 - $37.94
ATR (14)
$0.93 (2.34%)
ADX (14)
16.93
OBV
4,058,454
Classic Pivot Point
$36.44
Fibonacci Pivot Point
$36.44
Simple Moving Averages
$36.04 - $36.18(5 indicators)
Exponential Moving Averages
$36.30 - $37.72(5 indicators)
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Today's Snapshot

The session wrapped with BOSSd still elevated after a strong 9.82% gap versus yesterday, ending around 40.04. By the close, BOSSd had seen an exceptional volume surge, ending the day at 3.49× normal turnover. By the final print, BOSSd remained a lower-beta option, with systematic risk around 0.66.

Price Change

from €37.92 close

+€1.88

Trading Volume

Above avg 532.9K

1.8M

vs S&P 500 Today

Strong Outperformance

+3.27%

52-Week Position

Mid-range

60.5%

Updated: June 11, 2026 at 15:05 UTC

Quote Summary

OpenPrevious Close
€38.79€36.4
Day Range52 Week Range
€38.58 - €40.04€33.85 - €44.08
VolumeAvg. Volume
1.5M448.3K
Market CapP/E Ratio
€2.7B12.0

BOSSd Headlines

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